Biloxi Hard Rock Taps Self-Serve Kiosks to Reduce Check-in Queues

| August 02, 2010

Nextep Systems, based in Troy, Mich., is a leading provider of self-service solutions for restaurants, casinos, airports, hotels, stadiums, arenas, delicatessens and other high-volume food-service and hospitality venues. Nextep's core business revolves around self-service kiosks, online ordering and digital signage, writes Richard Slawsky, contributing editor for KioskMarketplace.com.

Hard Rock Hotel and Casino Biloxi, located on the Gulf Coast in Biloxi, Miss., is owned and operated by Premier Entertainment Biloxi LLC. The property features a Hard Rock Casino with 1,200 slot machines, 50 table games and a poker room. The 12-story hotel offers 318 rooms and suites, a fitness center, a unique beach pool with underwater music features, five restaurants and a lounge. The property also features The Rock Spa, an Aveda Concept Spa and Hard Rock Live, a concert and entertainment venue that can accommodate more than 1,800 guests.

The challenge
Hard Rock officials noticed that on days when the hotel was completely booked, large numbers of hotel guests arrived at nearly the same time. The resulting backlog at the hotel's front desk was a situation officials wanted to alleviate.

"We wanted to give our guests another option," says Rob Weir, director of technology for Hard Rock Hotel and Casino Biloxi.

The Hard Rock Hotel and Casino had already experienced the benefits of self-service kiosks in conjunction with its Players Club cards. Guests at the casino can swipe their cards at kiosks to check their comp balances, print coupons for perks such as a free buffet and automatically enter promotions and drawings.

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