Better Ingredients, Better Pizza, Better Website? Papa John's Revamps Online Portal

| October 19, 2010

Recognizing the impact online ordering has had on Papa John's growth in the last decade — the company introduce online ordering in 2001 and the brand has since transacted more than $2 billion in online sales -- John Schnatter, the founder of Papa John's, marked the rollout of the company's revamped website this week by placing his first order from his home in Louisville, Ky. -- with a big assist from his 12-year-old son, Beau.

"When I started Papa John's 26 years ago, I never dreamed customers would one day be ordering pizza by computer," says Schnatter. "Now it looks like online and mobile web ordering will surpass phone ordering, and likely in the not too distant future. With the launch of this new site, I decided that it was time to try it for myself, but I made sure I had an Internet expert on-hand: my son Beau. It was easy."

Features of the newly launched papajohns.com website include:

  • Pizza Builder Graphics: Allows customers to put together their own pizzas through an interactive pizza-making application, showing them a visual of their finished product that matches in-restaurant topping specifications.
  • Papa Points Online Loyalty Program: Customers can earn points towards free pizza with each online purchase. Once enrolled, customers earn one point for every $5 spent online; when customers accumulate 25 points, they receive a free pizza with their next online pizza purchase.
  • Quick Click Ordering: For the quickest online experience, customers have the option to select their pizza directly from a list of the most frequently ordered items.
  • Future Orders: Allows customers to order their pizza up to 28 days in advance.

"Papa John's customers already love ordering their pizzas online," says Jim Ensign, vice president of digital marketing at Papa John's. "Our new site will make online ordering even easier, will reward them for ordering online like no other pizza company with our Papa Points loyalty program and with the Pizza Builder feature, will give them creative ways to interact with our pizza like never before."

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