Best Western Expands Mobile Travel Tools with New iPad Application
Best Western International has launched a free iPad application, “Best Western Go.” Travelers using the iPad application can not only find and book reservations at more than 4,000 Best Western hotels worldwide, but may also share travel experiences and pictures with loved ones and friends along the way via e-mail or Facebook.
Additionally, "Best Western to Go" users can create itineraries to help with travel planning by inputting addresses of attractions and restaurants nearby and using the GPS-enabled map to navigate through the area. The app's trip saver tool allows users to save past or future trips, including favorite locations visited traveling—from a shopping venue to a convenient parking spot.
Other "Best Western to Go" features include:
- Photo and Description Capabilities: Users can add pictures and additional information to help remember and share details about saved locations
- Organization: Users can categorize and sort saved locations by city, trip name, location type to easily reference in the future
- Visibility: The increased screen size allows for more location icons to be displayed on the map, allowing for additional ease of navigation and planning
"Ensuring the iPad 'Best Western to Go' application consistently meets the needs of travelers on-the-go and is available on the devices they use most is a central part of our efforts to expand brand awareness and grow loyalty," says Dorothy Dowling, senior vice president of marketing and sales for Best Western International.
The "Best Western to Go" application is also available for Android users, with similar, but more limited features than the iPad application. In addition to the application, which first launched for the iPhone in December 2009, the corresponding mobile website, www.BestWestern2Go.com, offers the ability to search and book any Best Western hotel on all web enabled devices. The free "Best Western to Go" application for iPad and iPhone can be downloaded at the iTunes store.
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