BI Solution to Provide Marriott with Hotel Booking Insights
Marriott International recently signed an agreement with TravelCLICK, a provider of hotel ecommerce solutions, to implement TravelCLICK Hotelligence in 150 of its select service and extended stay properties including Courtyard, Residence Inn, Fairfield Inn, TownePlace Suites, and SpringHill Suites. Hotelligence reports will provide Marriott properties with insight on bookings history for thousands of travel agents worldwide using the Global Distribution System (GDS), including information on booking sources, rates, and length-of-stay patterns for their individual hotels and for hotels they define as their competitors.
"With today's challenging economy, it is more crucial than ever for Marriott properties to evaluate their market penetration and position," says Lee Jones, VP of global pricing for Marriott. "Hotelligence not only helps our hotels make the right decisions, it also helps them make decisions more quickly—so they take advantage of opportunities before their competition."
Marriott has the option of expanding its implementation to include other select service and extended stay hotels, and supports the use of Hotelligence at its full service as well as independently owned and/or operated properties worldwide. A long-term TravelCLICK customer, Marriott shares the vision of corporate performance management, predictive analytics, and online marketing intelligence as a best practice for building business value.
"With today's challenging economy, it is more crucial than ever for Marriott properties to evaluate their market penetration and position," says Lee Jones, VP of global pricing for Marriott. "Hotelligence not only helps our hotels make the right decisions, it also helps them make decisions more quickly—so they take advantage of opportunities before their competition."
Marriott has the option of expanding its implementation to include other select service and extended stay hotels, and supports the use of Hotelligence at its full service as well as independently owned and/or operated properties worldwide. A long-term TravelCLICK customer, Marriott shares the vision of corporate performance management, predictive analytics, and online marketing intelligence as a best practice for building business value.