B&B HOTELS GmbH said it won the 2016 Digital Champions Award in the "digitalization of guest experience" category for its online check-in system that works entirely with guests' smart phones and devices. The solution was created and implemented by Ariane Systems, a provider of self-service check-in/out systems for the global hotel industry. The digital check-in solution at B&B HOTELS was first implemented portfolio-wide in June 2014 and has been well received by the chain's diverse, tech-savvy clientele.
B&B HOTELS has successfully used Ariane's advanced kiosk check-in solution for more than eight years, with the addition in 2014 of online check-in through the company's cloud based Allegro Web & Mobile platform. This system allows guests to book online, pay online and gain immediate access to their rooms, without having to wait in a queue at reception upon arrival.
Through the Allegro Web & Mobile system, Ariane's digital self-service solution sends guests an invitation to check-in online 48 hours prior to their arrival, where they can also review their contact details and make payments through SIX Card. This service automatically checks guests in beginning at 2 p.m. on their specific arrival date. Guests using online check-in will receive SMS and email messages with their room number and access code. Guests can also choose to complete their check-in using a self-service kiosk in the lobby and receive the pin-code for room access, and can completely bypass check-in at reception for more efficiency and convenience.
"This innovative service offers more flexibility and has been well received by our guests over the years," said Mandy Janowitz, International PMS Manager with B&B HOTELS. "We are a young and innovative brand, offering a modern product. It's important for us to be on the cutting edge of hotel technologies our guests crave and to follow current digital trends as they pertain to the guest experience and expectations."