Applebee's Updates Mobile App for Online Ordering and To-Go
Applebee's Neighborhood Grill & Bar has announced a new Applebee's Mobile App with enhanced online ordering capabilities. As an incentive to try out the new capabilities of the app and online ordering, Applebee's invites guests to take it for a spin, offering $5 off for new users who place their first order via the app or the website.
"We’ve made the app more order-centric based on what guests told us they wanted, making it easier to use and faster to place an order," said Adrian Butler, senior vice president and chief information officer, DineEquity, Inc. "This is just one part of a holistic technology strategy for improving the guest experience, allowing for greater engagement with the brand."
The revised mobile app was developed in partnership with Olo to create an easier, faster, safer and more useful tool. The revision comes with many new capabilities implemented to benefit the guest, including a simplified order placement process that allows for advance ordering and order scheduling for any time in the future – whether it's today, tomorrow or next week. The app also has improved navigation to make it more intuitive and convenient to the user; it even saves favorite orders and payment details for fast and easy ordering. The payment processing capability allows users to enter and save credit, debit or gift card details within the app for convenient mobile payment, though guests are still welcome to pay at the restaurant upon pick-up.
This improvement to the app and online ordering offering is the most recent development that complements the existing Applebee's technological capabilities, including tabletop tablets that allow for increased guest engagement in the restaurant; these tablets can currently be used to order appetizers and desserts, flag a server, make a payment or play games all while suggesting additional food and drink options for guests.
"We’ve made the app more order-centric based on what guests told us they wanted, making it easier to use and faster to place an order," said Adrian Butler, senior vice president and chief information officer, DineEquity, Inc. "This is just one part of a holistic technology strategy for improving the guest experience, allowing for greater engagement with the brand."
The revised mobile app was developed in partnership with Olo to create an easier, faster, safer and more useful tool. The revision comes with many new capabilities implemented to benefit the guest, including a simplified order placement process that allows for advance ordering and order scheduling for any time in the future – whether it's today, tomorrow or next week. The app also has improved navigation to make it more intuitive and convenient to the user; it even saves favorite orders and payment details for fast and easy ordering. The payment processing capability allows users to enter and save credit, debit or gift card details within the app for convenient mobile payment, though guests are still welcome to pay at the restaurant upon pick-up.
This improvement to the app and online ordering offering is the most recent development that complements the existing Applebee's technological capabilities, including tabletop tablets that allow for increased guest engagement in the restaurant; these tablets can currently be used to order appetizers and desserts, flag a server, make a payment or play games all while suggesting additional food and drink options for guests.