Meliá Hotels International has renewed its partnership with ReviewPro, provider of online reputation and social media analytics for the hotel industry. Following this multi-year agreement, Meliá Hotels will continue to benefit from ReviewProʼs solution to effectively listen and respond to online guest feedback.
Meliá Hotels International has been one of the biggest and most successful hotel groups to embrace and respond to the growing impact of online reviews and social media mentions for hoteliers both at a brand and corporate level. The group not only pioneered this revolution in the industry, but also effectively incorporated the data and analysis provided by ReviewPro across multiple areas of the organization. Today, hundreds of its general managers have performance goals based on the evolution of ReviewProʼs Global Review Index, which is rapidly becoming the industry-standard benchmark for online guest satisfaction.
ReviewPro offers offer highly responsive engagement and education services that meet the demanding needs of a large, global hotel group. The Revenue Optimizerʼs integration with STR has provided an opportunity for Melia Hotels to improve its decision-making process in yield management and to maximize revenue.
Meliá Hotels International operates 350 hotels in 39 countries under well-known brands such as Gran Meliá, Innside, Tryp by Wyndham, Paradisus or the designer-driven ME by Meliá. Under the renewal agreement, ReviewPro will continue to provide Meliáʼs impressive international portfolio with its web-based analytical tool, which aggregates millions of mentions from the most relevant online travel agencies, review websites and social media platforms.