Amazon Eyes Mobile Payment Systems & Square with Mobile Payment App and Card Reader

| August 13, 2014

Amazon.com has announced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the tools they need to quickly and easily accept credit and debit cards from a smartphone or tablet and keep track of their growing business. Amazon Local Register customers will have access to the Amazon.com customer support team, as well as in-app tracking tools. Customers who sign up for Amazon Local Register before October 31 will also receive a  promotional rate of 1.75 percent per card swipe on all major credit and debit cards until January 1, 2016. Additional details are available at localregister.amazon.com.

Customers can get started with Amazon Local Register in three simple steps: create an account on localregister.amazon.com, purchase a $10 card reader, and download the free mobile app from Amazon Appstore, Apple App Store or Google Play. The  card reader is available with Free Two-Day Shipping on Amazon.com. Beginning August 19, customers can also purchase a card reader at Staples retail locations nationwide. The Amazon Local Register card reader and free mobile app are compatible with a variety of smartphones and tablets, including Apple devices running iOS7, Kindle Fire tablets, select Android smartphones, and coming soon to the new Fire phone.

Each customer’s first $10 in transaction fees will be credited back to the customer’s account once Amazon Local Register is in use – allowing customers to fully recoup the cost of the card reader.

A stabilized card reader limits swivel, making it easier to swipe once and go. Plus, each transaction is backed by the same services that securely power Amazon.com purchases.

Amazon Local Register will also offer business tracking tools. In-app reporting enables a business to quickly check bottom line performance, sales trends, peak sales times and more. All reporting is easily accessible from a smartphone or tablet and is password-protected.
 
An article on ABC News.com says that “the move places the largest U.S. e-commerce retailer in competition with Square and other established mobile payment processing systems such as PayPal Here and Intuit's GoPayment.”
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