Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, announces the launch of Amadeus Hotel Platform, a centralized above-property solution.
Built around one comprehensive database, and available as a Software as a Service model (SaaS), it combines central reservation, property management and global distribution systems into one fully integrated platform. Offering a single and real-time view of the entire business, Amadeus Hotel Platform enables hoteliers to deliver innovative and new guest services, generate additional revenues and also quickly react to market changes as new trends, behaviors and demands emerge.ã€€
Based on open technology architecture, Amadeus Hotel Platform allows hoteliers to concentrate on their business, and not the supporting technology, by bringing operational improvements at all levels while removing technical barriers to global expansion.
New industry report
In conjunction with the launch, Amadeus today also reveals the findings from a major new industry report entitled 'Hotels 2020: Beyond Segmentation
,' which identifies the characteristics of the future guest and explores how hotel companies can respond accordingly. Developed by independent research firm Fast Future Research
, this report outlines how traditional customer segmentation in the hospitality sector is dead and will be replaced by service spectrums. This radical shift means that hotel companies will need to target, tailor and relate to guests based on their individual preferences and behaviors if they are to succeed.
The study contains both quantitative and qualitative data and draws on desk research, expert interviews and a global survey on future strategies and business models for the sector. The survey was conducted with 600 respondents from around the world, of whom 42 percent work in the travel industry.