Adding FAQs to Website Increases Booking Conversions

| August 29, 2013

HotelFAQs.info is a new service available to hotels from Lodging Interactive that provides comprehensive responses on the hotel's own website to travelers' pressing  -- and personalized -- questions. The do-it-yourself (DIY) or fully-managed service takes the asked-and-answered task of posting content to Frequently Asked Questions (“FAQs”) pages off hoteliers' shoulders by placing it in the hands of professional online copywriters.
 
HotelFAQs.info is designed to increase hotel's conversion rates by giving consumers the information they need to book a reservation. Questions posed by a business traveler are far different from those questions posed for a family of four on vacation or an international traveler with language limitations. Hotels boasting 'personalized' service need to take a good look at their online FAQ structure. If potential guests have to dig through a website to get the answers they need, chances are likely that they won't make a reservation.
 
For years hotels have been going to great lengths to differentiate themselves from their competitors. Social media is helping by enabling hotels to promote services and descriptions across the various social channels, but is it enough?  Guests already know what to expect from the brands and sub-brands they frequent. But what really makes Hilton A different from Hilton B in the same market? Travelers really want to know.  One may cater to the leisure market while the other caters to groups and conventions; one may offer babysitting services while the other offers a 24 hour manned business center. HotelFAQs is the ideal way to highlight the differing service options provided by hotels among the same brand or all hotels in the same market.
 
As part of its fully-managed service, Lodging Interactive will develop the questions people typically ask the front desk or reservations department, source the answers from the hotel and even allow new questions to be asked by consumers online. All content is optimized to maximize its organic search engine value so the hotel can benefit from a lift in search engine rankings.
 
FAQ pages are dynamic. As such, Lodging Interactive will add a "Check Out Our FAQs" float button for every page of the hotel's website. Standard FAQ categories are what you’d expect such as "Events & Attractions," "Accommodations," "Dining," "Meetings & Conventions," "Local Area Fun," etc., and each hotel can set up an unlimited amount of categories to meet their unique needs. When a traveler clicks on the category, he or she is navigated to the FAQ page that provides details about each topic.

Developed to leverage the value of social media networking, HotelFAQs.info easily integrates into any hotel’s Facebook page and blog.  Fully mobile compatible, HotelFAQs.info enables smartphone users to also benefit from vital FAQ content, thereby supporting and increasing mobile booking conversion rates.
HotelFAQs.info is easy to set up and easy to manage.
 
The tool enables hoteliers to:
Create unlimited FAQs categories
Create unlimited FAQs in each category
Upload images in FAQs
Embed Google Maps in FAQs
Develop a powerful on-page FAQs Search Engine
Add unique links to the FAQ page
Embed iFrame and Float Button code for hotel website
Receive customer questions and comments
Enjoy multi-property dashboard management
Include Google Analytics integration
Support custom graphic icons

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