G.A. Wright Marketing, Inc., a direct agency specializing in gaming and hospitality, releases Gaming Trends 08. The report, compiled from numerous national sources related to gaming, is a comprehensive overview of the industry and offers insight on a wide range of topics, including the industry's growth in emerging markets, racinos and the value of building a marketing database.
"This study, our second annual Trends report, covers a wide variety of critically important topics for the gaming industry," says senior vice president of marketing Jack Breslin. "As an in-depth look at these vital topics, we feel Gaming Trends '08 is a valuable resource for operators and marketers of all type of casinos throughout the country."
The 31-page report addresses a variety of issues, including, emerging markets, advances in mobile marketing, new trends in entertainment and direct marketing.
The report also summarizes the overall status of the gaming industry and how properties are responding to economic issues. "It's certainly been a year of challenges and opportunities and our report thoroughly covers how the industry is responding," adds Breslin.