Applebee’s has announced plans to enhance the guest experience through the installation of 100,000 E la Carte Presto tablets, powered by Intel, on every table and multiple bar positions at more than 1,800 Applebee’s restaurants in the United States by the end of next year.
DineEquity, franchisor of Applebee’s and IHOP restaurants, announced the relationship with an aggressive schedule for 2014 installation throughout the Applebee’s system. The tablets, which enable guests to add to their orders, pay and play games from their seats, will also be considered for introduction at IHOP locations.
In the pilot program, the Presto tablets not only significantly reduced transaction times for guests, but also provided them a better overall experience, based on their feedback. By simplifying the transaction process and allowing guests to control the timing, Team Members were able to provide better service and more attention to guest needs throughout the dining experience, rather than focusing on delivering a check.
The Presto tablet, powered by Intel, features an all-day battery, an illuminated credit card reader, and a ruggedized design that withstands spills and bumps in a busy Applebee’s environment that welcomes 1 million guests per day. Importantly, the Presto tablet is equipped with the latest in technology, including Bluetooth, cameras and NFC (near field communication) chips to seamlessly transition to opportunities for mobile wallet and mobile phone interaction and more.
Initially, the tablets will provide guests the ability to pay at their table, add additional drinks, desserts and other menu items to their order and a selection of games. During the next 18 months, enhanced functionality, such as video streaming, music, additional games, social media interaction with Applebee’s active Facebook community and personal pages, sharing, gift card sales and more, will be added.