launched ‘Prophet’, a real-time market intelligence solution that takes the guesswork out of pricing hotel rooms and brings hotel software to the modern age. Prophet
was unveiled at HITEC and forms the latest addition to SiteMinder’s award-winning suite of smart and simple technology for hoteliers who are looking to attract, reach and convert guests globally online.
Prophet is about empowering the world’s hoteliers who know revenue management is critical but don’t have the time, budget or expertise to harness the rapidly-changing rate and market data available to them and use it to their advantage. Prophet purposefully breaks market rate and demand intelligence down into consumable and meaningful insights that matter, so hoteliers can optimize room rates, maximize profitability, and stay ahead of competition easily and at an affordable cost.
Providing continually up-to-date, aggregated market data that is refreshed daily or live on request by hoteliers through the system, users of Prophet will be able to analyze their competitor set in one consolidated screen and respond to demand up to a year in advance. Through the product’s unique notifications feature, users will receive email alerts based on their pre-defined rules on market fluctuations, so they can say goodbye to manual forecasting and react quicker with strategic pricing decisions.
Prophet will appeal to a broad spectrum of accommodation providers, from the smallest hotels up to mid-sized chains, with pricing plans that start free at the entry level and are available at a low monthly fee for more advanced users, to cater for different needs and levels of sophistication.
Prophet now complements SiteMinder’s channel management, booking engine and website product solutions, to further empower hoteliers in competing for the online consumer.