Punchh, a brand-centric mobile CRM suite for restaurants, has created a customized mobile loyalty rewards program for Capriotti’s Sandwich Shop, a 100-plus unit fast-casual sandwich chain based in Las Vegas. Dubbed “CAPAddicts Rewards,” customers can use the new program’s branded mobile app to earn rewards based on how frequently they visit and how much they spend. The app will be introduced nationwide in Q3 2014.
Punchh's cloud-based, POS-integrated platform allows restaurant operators to engage customers in real time right on their mobile devices and provide offers that boost incremental sales and repeat traffic. Using one-to-one engagement, restaurant operators can customize offers to each customer’s established preferences.
Jason Smylie, Capriotti’s CIO and CMO, said the chain chose Punchh to better understand and give back to its customers, many of whom have patronized the brand for decades. The platform will help Capriotti’s reward loyal customers meaningfully and personally while improving its ability to attract new patrons.
"Using the Punchh platform, we can engage our customers right on their mobile devices in ways that traditional advertising can’t,” Smylie said. “In order to increase same-store sales and profitability, we must first know our customers and then give them more of what they want and deserve. For us and our customers, this is a win-win."
The Punchh mobile CRM platform simplifies tracking of customer purchases, reviews, and referrals in real time, and makes them easily accessible to store and corporate staff through its web-based dashboard. Through the dashboard operators can manage customer relationships by viewing their purchasing history, determining their unique desires and tailoring personally relevant offers.
For Capriotti’s customers, the Punchh app delivers convenience by letting them use their smartphones to earn and redeem rewards, interact with the brand, share reviews about their experiences through social media and refer their friends.