MOBILITY

143 Findings on How Your Competitors are Engaging Guests: 2013 Customer Engagement Tech Study

8/6/2013
The evolution of customer engagement technologies is leading to deeper and more meaningful connections with guests, and hospitality operators are hoping -- ultimately – to increased sales. Last year's first ever Customer Engagement Technology Study proved the importance of CETs in the industry. This year, the study was repeated to learn how the segment has changed and how CETs are contributing to guest loyalty, differentiation, competitive advantage and bottom line. Insights were culled from execs who collectively oversee 81,748 restaurant units and 5,705 hotels worldwide across all market segments, resulting in 143 finding on how operators are engaging guests.

Hotwire Launches iPad App

7/9/2013
Tablet transactions are a main driver of growth and a new app for Hotwire helps users more easily secure hotel deals.

How a Digital Culture Gave Red Mango Ground-Breaking Buzz

5/8/2013
Using social media to drive business is no longer a new concept, but when it's used to generate buzz for a brand that hasn't even broken ground yet, that is truly forward-thinking. HT talks to Daniel Kim, founder of Red Mango USA, about how he envisioned a bold new future for frozen yogurt, not only through product development but by creating a digital culture that would appeal to the unique and devoted customers the company was cultivating through social media channels and loyalty programs.
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