The evolution of customer engagement technologies is leading to deeper and more meaningful connections with guests, and hospitality operators are hoping -- ultimately – to increased sales. Last year's first ever Customer Engagement Technology Study proved the importance of CETs in the industry. This year, the study was repeated to learn how the segment has changed and how CETs are contributing to guest loyalty, differentiation, competitive advantage and bottom line. Insights were culled from execs who collectively oversee 81,748 restaurant units and 5,705 hotels worldwide across all market segments, resulting in 143 finding on how operators are engaging guests.
The POS has become a central hub for sales, employee training and tracking, loyalty, guest data and much more. With all those components, deciding upon a POS vendor and strategy are major talking points for restaurant insiders. HT asked a panel of execs to identify important trends and best practices, as well as share what they are looking for in next-generation POS systems. Their responses shed some light on where the industry is – or should be – heading in terms of future-proofing the POS.
As more consumers begin to rely on smartphones for even the most ordinary daily tasks, companies across all industries are looking to take advantage of the opportunities presented through mobile apps. This allows brands to interact with their customers, and in many cases, offer more convenience and options than a website.
Chipotle iPhone adds features including gift card acceptance, nutritional info and special menu options.
Tablet transactions are a main driver of growth and a new app for Hotwire helps users more easily secure hotel deals.
Dunkin' Donuts has selected Epsilon to enable multi-channel communications to engage customers.
Princess Cruises has deployed the Guest Evolution Platform on Royal Princess ship.
Multi-tenanted brand app launched at HITEC 2013 as iRiS takes customer engagement to new level.
At HITEC 2013, Runtriz introduced its latest innovations enabling hotels to engage guests in new ways.
Agreement provides for LevelUp to Integrate via Cloud Connect to NCR restaurant POS Systems.