MOBILITY

How a Digital Culture Gave Red Mango Ground-Breaking Buzz

5/8/2013
Using social media to drive business is no longer a new concept, but when it's used to generate buzz for a brand that hasn't even broken ground yet, that is truly forward-thinking. HT talks to Daniel Kim, founder of Red Mango USA, about how he envisioned a bold new future for frozen yogurt, not only through product development but by creating a digital culture that would appeal to the unique and devoted customers the company was cultivating through social media channels and loyalty programs.
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