Genghis Grill Secures Unique Competitive Advantage by Knowing 1.3 Million of its Guests

| September 06, 2013

Paytronix technology helps Genghis Grill to leverage the benefits of its 1.3 million-member e-mail club and rewards program with a three-pronged approach. Paytronix enables the chain to use the data to drive incremental sales by not only rewarding its guests for choosing the brand, but also by delivering offers and content that are highly relevant to its guests. The program also helps strengthen the relationship with its franchisees and finally the executive team uses the customer behavior data to plan real estate purchases and forecast sales in new markets.

comments powered by Disqus

ht events

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference