 In This Issue
September 2012 |
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| Magazine Sections |
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| Cover Story: |
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| Romano's to Connect Online and In-store Experience with CRM Innovation |
| 09/07/2012 |
| Author: Abigail A. Lorden, Editor-in-Chief |
| Romano's Macaroni Grill is rolling out a market-leading customer relationship platform with the goal of bridging the gap between the online and in-restaurant experience. In this exclusive Q&A with Brandon Coleman III, CMO, Hospitality Technology finds out how the results will ultimately influence the behavior of guests while delivering a more satisfying and personalized experience. |
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| Platforms: |
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| Operators Name Tech Integration Top Priority for Success in Hospitality |
| 09/07/2012 |
| Author: Abigail A. Lorden, Editor-in-Chief |
| Both restaurant and hotel operators are calling for integrated technology to bridge the gap between service and overall experience. As multi-channel guest engagement becomes a top priority, both operators and tech vendors must focus on collaboration. |
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| Point of Service: |
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| Want to Increase Loyalty? Reward Customers for Spreading the Word on Social Sites |
| 09/07/2012 |
| Author: Tammy Mastroberte, Contributing Editor |
| The growth of social media continues to influence how hospitality operators interact with customers and capture new guests. Marketing departments must branch out from the traditional means of advertising and integrate social media activity with formal loyalty programs. |
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| Property Wide: |
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| Next-Gen Tech Impacts Guestroom Access as Hotels Seek Solutions with Longevity |
| 09/07/2012 |
| Author: Dorothy Creamer, Managing Editor |
| Room entry has emerged as a top area of focus for hoteliers who want to provide the most current, secure and reliable means of cross-property accessibility to tech-savvy travelers. HT takes a look at the technologies that will eventually replace magstripe. |
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| Intelligent Biz: |
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| How to Leverage Tech Solutions to Meet Current Federal Food Safety Requirements |
| 09/07/2012 |
| Author: Lin Grensing-Pophal, Contributing Editor |
| Food safety has become an increasingly large issue in the food service industry. With the passage of the new Food Safety Modernization Act, Congress hopes to shift the focus of regulation from responding to contamination to preventing it. HT covers how technology can complement this new legislation to bring great benefits to restaurant operations. |
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| Last Words: |
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| Increase Bookings by Making the Online Reservation Experience Pleasurable |
| 09/07/2012 |
| Author: Cihan Cobanoglu, Ph.D., CHTP |
| The hotel industry must recognize the importance of the aesthetics and usability of online distribution channels in order to capture web bookings and increase brand loyalty. |
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| Vantage Point: |
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| Is Your Mobile Site Optimized for Online Booking Across All Platforms? |
| 09/07/2012 |
| Author: Fiona Goldstein, digital brand marketing manager, Thompson Hotels |
| Leveraging responsive design strategies for websites that makes sense across all platforms will better position hotels to capture more bookings across different distribution channels. |
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| Sponsored Case Study: |
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| Kitchen Display Tech Yields Huge Returns by Streamlining Front-to-Back-of-House Operations |
| 09/07/2012 |
| Timing and quality is of the utmost importance for the Pickle Barrel Restaurant. With an extensive menu, food prep takes up to five different lines in the kitchen. The implementation of QSR's ConnectSmart has yielded huge dividends by streamlining operations from the hostess station to servers to the kitchen. The technology also enables the Pickle Barrel to update its online reservation solution and gather extensive data in order to know its diners better and create meaningful offers for guests. |
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| Feature Stories: |
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| Hotel Group Sees Uptick in Occupancy with Analytical Tool |
| 09/07/2012 |
| Author: Ed Schwitzky, senior vice president of sales & marketing, Coastal Hotel Group |
| The Coastal Hotel Group revved up its RevPar after implementing the IDeaS revenue management system. In addition to an increase in occupancy the group also saw average daily rates rise. |
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| Supplement/Report: |
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| 2012 Mobility in Hospitality Showcase |
| 09/07/2012 |
| Mobility has become a necessity in hospitality. Both food service and lodging companies must address the demands of guests for increased mobile capabilities as well as the streamlining of operations that is possible with mobile technologies. This report showcases the leading solutions that will enable hospitality companies to efficiently operate and thrive in a mobile environment. |
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