 In This Issue
October 2012 |
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| Magazine Sections |
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| Cover Story: |
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| Hersha Hospitality Expands and Thrives with a Multi-Faceted and Flexible Tech Plan |
| 10/08/2012 |
| Author: Dorothy Creamer, Managing Editor |
| Hersha Hospitality Management (HHM) strives to satisfy owners and guests across its diverse portfolio by implementing a multi-brand tech plan. In an exclusive interview, Hospitality Technology magazine talks to Mike Murray, COO and Naveen P. Kakarla, President & CEO, about the company's multi-pronged approach to technology roll-outs and the investment in a real-time guest feedback platform. |
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| Platforms: |
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| POS Data Breach Teaches Valuable Lessons |
| 10/08/2012 |
| Author: Abigail A. Lorden, Editor-in-Chief |
| The sentencing of two POS hackers, who stole payment card data resulting in $10 million plus in losses, offers insights and reminds about best practices to protect valuable point of sale data. |
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| Point of Service: |
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| Has Debit Fee Reform Helped or Hindered Hospitality? |
| 10/08/2012 |
| Author: Jim Romeo, Contributing Editor |
| The uncertainty of swipe fee economics is still a major issue in hospitality. One year after the Durbin Amendment went into effect, it is still unclear what effect it has had on the supply chain of payment transactions within the industry. |
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| Intelligent Biz: |
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| Demystifying Big Data: How to Gather and Utilize Info to Positively Impact Business |
| 10/08/2012 |
| Author: Lisa Terry, Contributing Editor |
| Sifting through the piles of data that pours into companies every day can be overwhelming. The topic of big data has become a hot button topic as operators try to create strategies to deal with it. Industry experts offer their perspectives on how big data can help organizations better understand, predict and respond to trends. |
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| Last Words: |
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| Want ROI on Tech Rollouts? Make Sure They're Properly Implemented |
| 10/08/2012 |
| Author: Cihan Cobanoglu, Ph.D., CHTP |
| Investing in technology only yields a return on investment when operators harness the benefits of the upgrade.
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| Vantage Point: |
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| Don't Want to Lose Out on Profits? React and Respond to Social Media |
| 10/08/2012 |
| Author: Glenn Withiam, director of publications, Cornell Center for Hospitality Research |
| A story of social media inaction proves the importance of operators not only monitoring social media, but responding to questions and comments. |
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| Feature Stories: |
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| Customer Experience Tech Yields Major Growth for Smashburger |
| 10/08/2012 |
| Author: Jeremy Morgan, senior vice president marketing & consumer insights, Smashburger |
| The fast-expanding Smashburger has implemented Empathica Local to ensure brand standards for customer satisfaction in the midst of the chain's triple-digit growth. |
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| Supplement/Report: |
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| 2012 Labor Technology Showcase |
| 10/08/2012 |
| Labor is the lifeblood of the hospitality industry. In this special report, HT takes a look at the cutting-edge technologies that are shaping how restaurants and hotels can manage all aspects of labor, from scheduling to payroll and everything in between. These leading advancements will help operators increase efficiency while improving employee satisfaction. |
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