 In This Issue
October 2011 |
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| Magazine Sections |
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| Cover Story: |
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| Culture of eCollaboration |
| 10/10/2011 |
| Author: By Abigail A. Lorden, Editor-in-Chief |
| The digital revolution is creating an imperative for technology and marketing departments to collaborate in new ways. Early on, the e-commerce and technology teams at Marriott International recognized this need, enabling them to reinvent marriott.com into award-winning platform. Get the inside story in this exclusive Q&A. |
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| Platforms: |
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| Customer Growth Priority Number One |
| 10/14/2011 |
| Author: By Abigail A. Lorden, Editor-in-Chief |
| Insights from the 2011 Restaurant Executive Summit show that businesses are most focused on attracting new customers. Social media, they believe, will be a top factor in bringing them to their doors. |
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| Front Burner: |
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| Food Trucks as a New Revenue Stream? |
| 10/14/2011 |
| Data from the NRA reveals that food trucks have the potential to expand restaurants' operations and presence, as the majority of customers say that they would visit a food truck run by their favorite restaurant. |
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| Point of Service: |
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| POS in the Cloud |
| 10/14/2011 |
| Author: By Tammy Mastroberte, Contributing Editor |
| As more and more technologies are finding their way into the cloud, the point-of-sale is one that is not to be left behind. Industry experts, as well as operators who have taken the plunge, reveal what cloud-based POS systems are on their way to becoming the norm rather than the exception. |
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| Speed & Service: |
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| See it, Hear it, Time It |
| 10/14/2011 |
| Author: By Katie Morell, Contributing Editor |
| From digital menu boards, to headphones, to timers, a variety of technologies are helping QSR operators to improve speed and service at the drive-thru. HT takes a look at some of the latest drive-thru technology advancements, and looks ahead at possible next-generation applications. |
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| Intelligent Biz: |
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| What's in your Website? |
| 10/14/2011 |
| Author: By Lin Grensing-Pophal, Contributing Editor |
| As mobility pushes websites into the 3.0 generation, HT has best practices for showcasing your brand and converting customers.
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| Killer Apps: |
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| Temp Control at Half the Cost |
| 10/14/2011 |
| Author: By Debra Walsh, General Manager, Hawthorn Suites by Wyndham (Cedar Rapids, Iowa) |
| Guestroom energy management pilot helps one Hawthorne Suites location to garner 40 to 48 percent in energy savings without sacrificing guest comfort. |
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| Last Words: |
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| Social Media Policy: a Hospitality Must-Have |
| 10/14/2011 |
| Author: By Cihan Cobanoglu, Ph.D., CHTP |
| Technology evolution teaches us that social media will keep growing and can't be ignored |
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| Vantage Point: |
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| Beware the Star Rating |
| 10/05/2011 |
| Author: Glenn Withiam, Director of Publications, Cornell Center for Hospitality Research |
| Do online customer reviews paint an accurate portrait of your hotel's performance? A Cornell University study revels that all may not be as it appears. |
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| Sponsored Case Study: |
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| Millers Ale House Turns up Volume & Quality with ConnectSmart |
| 10/03/2011 |
| Miller's Ale House, with 54 locations across the southeast, is investing in powerful technology from QSR Automations to streamline its kitchen. The tool has enabled timing and tracking across its large, 8-operation kitchen environment. |
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| Supplement/Report: |
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| PCI in Hospitality |
| 10/13/2011 |
| As technologies and compliance standards evolve, hospitality and retail associations clamor for a long-term solution. Plus, insight into PCI in the cloud, hot technologies and more. |
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