October 2011

Cover Story:

Culture of eCollaboration

By Abigail A. Lorden, Editor-in-Chief

The digital revolution is creating an imperative for technology and marketing departments to collaborate in new ways. Early on, the e-commerce and technology teams at Marriott International recognized this need, enabling them to reinvent into award-winning platform. Get the inside story in this exclusive Q&A.


Customer Growth Priority Number One

By Abigail A. Lorden, Editor-in-Chief

Insights from the 2011 Restaurant Executive Summit show that businesses are most focused on attracting new customers. Social media, they believe, will be a top factor in bringing them to their doors.

Front Burner:

Food Trucks as a New Revenue Stream?


Data from the NRA reveals that food trucks have the potential to expand restaurants' operations and presence, as the majority of customers say that they would visit a food truck run by their favorite restaurant.

Point of Service:

POS in the Cloud

By Tammy Mastroberte, Contributing Editor

As more and more technologies are finding their way into the cloud, the point-of-sale is one that is not to be left behind. Industry experts, as well as operators who have taken the plunge, reveal what cloud-based POS systems are on their way to becoming the norm rather than the exception.

Speed & Service:

See it, Hear it, Time It

By Katie Morell, Contributing Editor

From digital menu boards, to headphones, to timers, a variety of technologies are helping QSR operators to improve speed and service at the drive-thru. HT takes a look at some of the latest drive-thru technology advancements, and looks ahead at possible next-generation applications.

Intelligent Biz:

What's in your Website?

By Lin Grensing-Pophal, Contributing Editor

As mobility pushes websites into the 3.0 generation, HT has best practices for showcasing your brand and converting customers.

Killer Apps:

Temp Control at Half the Cost

By Debra Walsh, General Manager, Hawthorn Suites by Wyndham (Cedar Rapids, Iowa)

Guestroom energy management pilot helps one Hawthorne Suites location to garner 40 to 48 percent in energy savings without sacrificing guest comfort.

Vantage Point:

Beware the Star Rating

Glenn Withiam, Director of Publications, Cornell Center for Hospitality Research

Do online customer reviews paint an accurate portrait of your hotel's performance? A Cornell University study revels that all may not be as it appears.

Sponsored Case Study:

Millers Ale House Turns up Volume & Quality with ConnectSmart


Miller's Ale House, with 54 locations across the southeast, is investing in powerful technology from QSR Automations to streamline its kitchen. The tool has enabled timing and tracking across its large, 8-operation kitchen environment.


PCI in Hospitality


As technologies and compliance standards evolve, hospitality and retail associations clamor for a long-term solution. Plus, insight into PCI in the cloud, hot technologies and more.


2017 Multi-Unit Restaurant Technology Executive Summit