InterContinental Hotels Group announces that during 2008, it will implement a Web-based group reservation solution provided by Passkey (www.passkey.com) in more than 250 hotels across the InterContinental Hotels & Resorts and Crowne Plaza brands in the U.S. and Canada, as well as in some select Holiday Inn hotels.
"Utilizing Passkey across our InterContinental and Crowne Plaza brands in the U.S. and Canada will provide meeting planners with consistent and reliable group booking capabilities and help ensure their event attendees enjoy the experience," says Del Ross, vice president, distribution marketing, the Americas, IHG. "Gaining brand loyalty with meeting planners is critical, as meetings and events represent a large part of our business."
On the site, meeting planners will be able to upload rooming lists, automatically link reservation information to IHG hotels, and track hotel block pick-up and reservation status through real-time reports and updates that review every facet of the process. At the same time, event attendees will be able to make and manage their hotel reservations online.