In This Issue March 2012 |
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| Magazine Sections |
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| Cover Story: |
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| Papa Gino's Drives Sales with Business Analytics |
| 03/01/2012 |
| Author: Abigail A. Lorden, Editor-in-Chief |
| Papa Gino's CIO, Paul Valle, reveals how the company is embracing business analytics that delve deeper than merely financial metrics. By examining marketing, operations and customer feedback, Papa Gino's has been able to gain more complete intelligence and ultimately drive sales. |
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| Platforms: |
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| Close the Innovation Gap |
| 03/01/2012 |
| Author: Abigail A. Lorden, Editor-in-Chief |
| As the technology landscape changes, restaurant operators must be willing to innovate in order to increase business and improve and streamline day-to-day functions. |
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| Point of Service: |
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| The Next Generation of POS Hardware |
| 03/01/2012 |
| Author: Tammy Mastroberte, Contributing Editor |
| The point of sale is evolving as smartphone and tablet technologies give consumers more freedom and control over purchasing methods. |
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| Property Wide: |
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| Assessing In-Room Entertainment Strategies |
| 03/01/2012 |
| Author: Lisa Terry, Contributing Editor |
| Hoteliers must constantly evaluate how guest's in-room expectations are being met. As smartphone and tablet technologies continue to expand into in-room controls, hotel IT executives should be asking themselves these four burning questions. |
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| Killer Apps: |
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| POS Delivers Custom Control |
| 03/01/2012 |
| Miller's Ale House gets the customization and standardization it needs to manage data efficiently across its 54 locations. |
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| Last Words: |
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| Turning Social Networks into Distribution Channels |
| 03/01/2012 |
| Author: Cihan Cobanoglu, Ph.D., CHTP |
| Travelers are increasingly willing to utilize Facebook and other social networking sites to plan and purchase hotel stays. |
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| Vantage Point: |
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| The Importance of Giving Online Consumers a Voice |
| 03/01/2012 |
| Author: Jason Umino, Sr. Marketing Analyst & Digital Strategist, Hawaii Visitors and Convention Bureau (HVCB) |
| Analyzing the initial intentions of online visitors reaps greater benefits than merely tracking their actual behavior |
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| Supplement/Report: |
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| 2012 Restaurant Technology Study |
| 03/01/2012 |
| In this annual study, HT reveals the latest technology trends that are having an impact in the food service industry. The report covers a comprehensive range of topics including: budgets and business drivers; technology integration into overall business strategy; POS; payment security and more. The survey's findings show how technology is critical to restaurant operations and how its importance will shape the industry as a whole. |
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