| In This Issue|
| Magazine Sections|
|Loyalty 2.0 with Wendy's/Arby's CIO|
Author: Abigail A. Lorden
The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why.
|PCI Going Global|
Author: Abigail A. Lorden
Payment Card Industry Data Security Standard compliance is not an issue in the United States alone, as global merchants are now required to adhere to it within the next two years.
|IT Purchases Driven by Economy|
Information technology budgets across the restaurant industry are being hit hard by the downturned economy, forcing operators to implement cost-saving technologies that will most affect the bottom line. Learn about the recent cost-cutting tech selections at Noodles and Company and the Lion and Rose British Restaurant & Pub.
|Getting the Order Right (Now)|
Author: Vicki Powers, Contributing Editor
Though late to the kitchen display adoption party, many casual dining establishments are now harnessing these efficient systems to drive order speed and accuracy. Operators discuss the benefits of kitchen display units, electronic menu cards and more.
|Battling for Loyalty|
Author: Cathleen McCarthy
On the loyalty battlefield, systems that once tracked guest preferences after they've gone are losing out to newer applications powered by predictive loyalty tools. Learn how hotels and restaurants are leveraging targeted offers, the power of partners, and mobile communication to boost customer traffic.
Author: Tanya Corners, Director of Human Resources, Claim Jumper
Ask any restaurant operator and they will tell you that a poorly selected staff has grave repercussions on store efficiency and customer satisfaction. Claim Jumper is taking its hiring processes up a notch by ensuring that the right employees are in the right positions thanks to applicant screening technology.
|top 7 guest trends|
Author: Cihan Cobanoglu
In the hotel industry, technology is often a brand differentiator and can greatly impact guest satisfaction and the likelihood for return visits. Learn which seven guestroom technologies were ranked the highest among guests from the University of Delaware's 2009 Hotel Guest Technology Study
|Bandwidth Building Secret|
Author: Jeffrey Stephen Parker, Vice President of Technology, Magnolia Hotels
As the demand for HSIA grows among hotel guests, operators need to be armed with enough bandwidth to meet guest expectations. Load-balancing applications are one way that hoteliers can meet bandwidth demand when HSIA revenues are down or being completely eliminated.
|Outlook 2009: Driving Efficiency|
The 11th Annual Restaurant Technology Study offers readers a historical glimpse of technology data so that they can easily track restaurant trends. Learn how operators rank point-of sale functions, peripherals, PCI DSS compliance, and more in 2009.
|Point of Sale:|
Author: Christina Volpe
Kiosks are sliding over under the self-service umbrella to make room for a number of solutions that put control into the hands of customers. Learn how self-service is being redefined in the restaurant and lodging segments, and the solutions that are making it so.