Noodles & Company Expands to Web

| June 01, 2004

Noodles & Company, a Fast casual concept that features noodle bowls, soups and salads that draw on a variety of cultures from around the globe, chooses Aerios Direct (aerios direct.com) to streamline the management and execution of online marketing campaigns.

"Noodles & Company plans to grow from nearly 90 to more than 200 restaurants across the United States in the next two years," reveals Susan Touchette Aust, director of creative services for Noodles & Company. "We are working with Aerios Direct to streamline marketing support functions in order to ensure we keep pace with the company's rapid growth. We expect our partnership with Aerios to result in increased productivity and decreased strain on our staff."

The Aerios Order Center has the ability to handle hundreds of simultaneous users, provide secure access to marketing materials and more effectively enforce corporate graphic standards. Its interface and internal communications function allow non-marketers to utilize the Noodles site with ease, while furthering the companyÃÆ'Ã.‚¬Å¡Ãƒ•Ã‚¹s brand planning and marketing strategy.

The online technology fully integrates with on-demand printing, mailing, fulfillment and inventory management. Noodles & Company states that Aerios will help speed time-to-market, reduce costs and protect brand assets.

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