2014 Customer Engagement Technology Study

By HT Magazine | August 06, 2014

Hospitality Technology has partnered with leading Universities to produce the Customer Engagement Technology Study, which tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. This reports chronicles the trends associated with customer engagement technologies — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices.This study also includes highlights from a consumer preference study conducted by Deloitte's hospitality practice. 

Insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps; how they're managing social media; and how they measure the return on their investments. 

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