2014 Customer Engagement Technology Study

By HT Magazine | August 06, 2014

Hospitality Technology has partnered with leading Universities to produce the Customer Engagement Technology Study, which tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. This reports chronicles the trends associated with customer engagement technologies — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices.This study also includes highlights from a consumer preference study conducted by Deloitte's hospitality practice. 

Insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps; how they're managing social media; and how they measure the return on their investments. 

comments powered by Disqus


Go Big Data or Go Home

Everyone talks about it, but is anyone really doing Big Data well? This whitepaper looks at how companies can turn Big Data into real-time intelligence. Download Now


2016 Restaurant Executive Summit
2017 HT-NEXT