Abigail Lorden, Editor-in-Chief
With the application of digital technologies, an executive leadership position is also emerging. The role of CDO or chief digital officer is proving to be one that's part technology, part marketing, and part business.
Abigail A. Lorden, Editor-in-Chief and Dorothy Creamer, Managing Editor
Social media offers a sprawling, picture window view into consumer opinion, and hotels and restaurants have overwhelmingly joined the discussion. Managing social channels and the vast data they provide, however, is largely a manual, time intensive process. HT research has found that many hotels and restaurants struggle to measure and manage social activity; we anticipate social reputation management (SRM) technology will become increasingly important as the industry aims to build out integrations between social content and loyalty programs. In this special feature, HT talks to hotel and restaurant operators that are using SRM — including Domino's, Shangri-La Hotels and others — to get insight into the tools that are helping them manage and mine high-value social data.
Abigail A. Lorden Editor-in-Chief Dorothy Creamer Managing Editor
As the demand for constant connectivity rises, so does the need to bridge the gap between business, technology and marketing. With this has come the emergence of a new executive – the chief digital officer – which is rapidly becoming a commonplace title next to CIO and CEO.
Lin Grensing-Pophal, Contributing Editor
Privacy and security are hot issues these days, fueled by high-profile data breaches affecting companies like Target, and closer to home, Wyndham Worldwide. Hotels are seeking ways to bolster privacy policies with scanning and monitoring procedures. Technology plays a part, but can only be effective when coupled with rigorous training and transparent guest communication.
Glenn Withiam, Director of Publications, Cornell Center for Hospitality Research
New research from Cornell suggests that efficiency certifications can impact operations as well as the bottom line.
The same digital technologies that enable freedom-of-choice can be used to build lucrative guest loyalty. NCR's Sherry Shirah, director of consumer engagement solutions, offers guidance into how the same technologies that empower consumers – mobile, social and location-based – can also help restaurants build loyalty. Sponsored.
The need for stability and an open architecture that allows integration with consumer-facing technologies drove Chop't Creative Salad Company to team with Future POS. Since the implementation, Future POS has helped Chop't's 25 locations keep transactions rolling while reducing repair and maintenance expense. Sponsored.
Tammy Mastroberte, Contributing Editor
From mobile payments and tablets, to real-time analytics and social loyalty, the technology wish list for many restaurant operators is expanding. However, without standards for creating open architecture between systems, integration is a challenge. HT talks to restaurant operators about how they’re expanding capabilities in a fragmented market.
Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!