July-August 2012

Cover Story:

6 Property Management Predictions that May Impact Your Next Buy

Dorothy Creamer, Managing Editor

As hoteliers continue to seek increased capabilities and customization, the property management system carries much of the burden in determining the success of seamlessly-run operations. Hospitality Technology magazine examines six key trends influencing PMS technology development and CIOs' buying decisions.


Technology is Redefining the Meaning of Hospitality

Abigail A. Lorden, Editor-in-Chief

The hospitality industry is ready and willing to embrace technology in order to create guest-centric services and amenities. This shift is evident in the amount of high-touch, high-tech products that were introduced at the recent HITEC.

Point of Service:

You Have Loss Prevention Tech, but is it Optimized?

Tammy Mastroberte, Contributing Editor

From fingerprint scans to integrated video, the latest loss prevention technology can dramatically reduce restaurant employee theft and shrink costs as long as owners implement it correctly and utilize it on a daily basis.

Speed & Service:

Considering QR Codes? What You Need to Know.

Lin Grensing-Pophal, Contributing Editor

QR codes have emerged as an effective way to engage with customers via customized messaging that takes advantage of the popularity and prevalence of smartphones. Marketing experts, technology trend-setters and hotel and restaurant operators share their experiences to decode the future of QR codes in hospitality

Last Words:

Asian Expansion Brings Continent of Opportunity

Cihan Cobanoglu, Ph.D., CHTP

As economies in the Far East grow, the future potential of Asia in world trade is also expanding. Hospitality companies and technology suppliers must prepare for a changing travel demographic

Vantage Point:

Distribution Channel Deconstructed: How to Analyze Guest Clicks for More Bookings

Glenn Withiam, Director of Publications, Cornell Center for Hospitality Research

Analyzing click streams and social media has emerged as a key way to understand guests' booking decisions and methods. By deciphering where guests are ultimately making booking decisions, operators will be better able to service them.

Feature Stories:

Sonic Merges Mobile Ordering with Daily Deals and Wins

R.D. Martin, Supervising Partner, Sonic of Phoenix

Sonic Drive-In partners with OLO Online Ordering to pilot a fresh type of online marketing promotion. Combining online ordering with Groupon discounts yields a boost in sales and loyalty


2012 Customer Engagement Technology Study


In this first-of-its-kind research report, HT reveals the results of a comprehensive survey of hotel and restaurant operators’ use of customer engagement technologies, including mobile, social, digital and location-based applications. Find out current and planned implementation rates for things like tablet-based ordering, social media-POS integration, and more. Plus, this research reveals the perceived impact these applications are having on generating customer engagement, and on improving the overall business.


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