PAST ISSUE

July-August 2009


Cover Story:

Tech, Love & Rock 'n' Roll

08/10/2009
Abigail A. Lorden

When the Hard Rock Cafe's new flagship location opens this summer, it will also debut Hard Rock Interactive, a series of touch-enabled technologies aimed at enhancing the guest experience, and showcasing Hard Rock's world-renowned collection of rock and roll memorabilia on larger-than-life displays. HT gets an inside look at these technologies in an exclusive interview with Joe Tenczar, sr. director of technology/CIO for Hard Rock International.

Platforms:

An Ultimate Makeover

08/10/2009
Abigail A. Lorden

Headed by a growing group of technology vendors who support integration and communication among suppliers, The Ultimate Hotel Technology Makeover offers two winning hotels the chance for a complete technology overhaul.

Front Burner:

Millennials Represent Golden Demographic for Loyalty Marketers

08/10/2009

U.S. consumer participation in rewards programs may be on the rise, but there is one group that has been a seen a significant jump in loyalty program participation making them a prime target for loyalty marketers during this economy: Millennials.

On Property:

Uncommon Common Spaces

08/10/2009
George Koroneos

Whether it is in a lounge, the lobby or a convention center, technology is slowly but surely creeping into hotel common spaces. From touch-enabled table tops to digital signage displays and everything in between, operators share the top technologies that can boost customer satisfaction and foster guest interaction in a public way.

Speed Solutions:

Twitter: What Hospitality Execs Need to Know

08/10/2009
Vicki Powers

Twitter, the youngest tool in the social networking revolution, is already changing the face of the hospitality industry. Hotels and restaurants share their top tips on how to leverage this tool to build guest connections and drive business growth.

In-Room Advantage:

The Bandwidth Balance

08/10/2009
Tammy Mastroberte

As guest demand for increased bandwidth reaches new heights, hoteliers are presented with the challenge of providing the same service that travelers have come to expect but for a fraction of the cost. Learn how bandwidth shaping and load balancing devices can help.

Killer Apps:

Krystal Redefines the Drive-In

08/10/2009
Fred Exum, CEO, The Krystal Company

Car-side digital menu boards entertain guests and increase the average guest check total at Krystal's Chattanooga drive-in, dine-in and drive-thru restaurant. Learn how Krystal injected a fresh, modern edge into the classic drive-in.

Last Words:

Tales of Distribution Channel Mismanagement

08/10/2009
Cihan Cobanoglu

A lesson in room rate disparity shows the importance of having the proper system management, and the consequences of having poor customer service.

Vantage Point:

What to Know Before You Outsource

08/10/2009
Kevin Croke, Director of Sales and Marketing, The Roosevelt Hotel New York

For many independent hotels, the budget and manpower needed to sustain revenue management technology and specialized sales and marketing support internally may not be an option. Learn what to look for in third party representation before you outsource.

Sponsored Research:

2009 POS Software Showcase

08/10/2009

The 2009 POS Software Showcase compiles the features and functions of leading point of sale software solutions to help operators narrow down their search for the perfect POS product. Use this fast and easy reference before making your purchasing decisions.

Point of Sale:

Is the Future for POS Open-Source?

08/10/2009
Sean M. Alexander, Technology Analyst, IHL Group

According to recent reports, CIOs are now allocating up to nearly one quarter of their budgets towards open-source software. IHL Group reveals how this trend is expected to affect the hospitality point of sale marketplace.

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