U.S. consumers are largely satisfied with making travel plans online, but fewer are using the Internet to meet their travel needs than two years ago, according to the latest Consumer Internet Barometer, The Barometer, produced by The Conference Board and TNS. Only 28 percent of all men and 25 percent of surveyed women plan to research airline rates and availability online over the next three months, compared to 41 percent of all men and 25 percent of women in 2004. More men are using the Internet to make travel arrangements, with more consumers going online to research travel options and opportunities than to actually book trips.
According to another study conducted by Cornell University, hotels in the United States generally apply demand-based revenue management techniques to rate-setting decisions, regardless of other factors. Cornell professors Linda Canina and Cathy Enz also noted that as the economy improved, high-price luxury hotels showed lower correlations between rate and demand in 2004 and 2005 than did the hotels in the industry's vast middle market.