Pizza Hut Debuts Mobile Ordering

| February 20, 2008

Pizza Hut announces the introduction of two mobile ordering options that allow customers to order pizza from their mobile phones at any of the chain's 6,200 outlets nationwide via text messaging or mobile Web.

Pizza Hut is not the first to offer mobile ordering services - Dominoes and Papa John's offer similar services - but the Dallas-based company says its service, dubbed "Total Mobile Access" is the broadest and most comprehensive.

"Text messaging and mobile Web are an integral part of millions of Americans' lives...and online ordering has become one of the fastest growing segments of our business in recent years," says Brian Niccol, Pizza Hut CMO. "We're excited that these fast, flexible ordering options can be used to order Pizza Hut pizza."

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