Paytronix technology helps Genghis Grill to leverage the benefits of its 1.3 million-member e-mail club and rewards program with a three-pronged approach. Paytronix enables the chain to use the data to drive incremental sales by not only rewarding its guests for choosing the brand, but also by delivering offers and content that are highly relevant to its guests. The program also helps strengthen the relationship with its franchisees and finally the executive team uses the customer behavior data to plan real estate purchases and forecast sales in new markets.
Fast-casual dining chain Wow Bao is busting out of traditional brick-and-mortar restaurant ops to embrace multi-channel sales. The Asian-inspired eatery just celebrated its 10 millionth sale, not only out of its four Chicago-area locations, but also through pop-ups, online ordering with bicycle delivery or nationwide shipping, festivals, stadiums, and even grocers’ freezers. Geoff Alexander, EVP and managing partner, credits a willingness to embrace technology as one key piece of WowBao's growth. In an exclusive interview, Alexander shares that story with HT.
Between the adoption of smart phones and the upcoming overhaul to U.S. credit cards (moving from magstripe to CHIP), merchants can expect to see a significant amount of innovation from POS and payment vendors. MICROS, for one, recently announced a global integration initiative with PayPal’s mobile payment options. And for tableside payment, Canada-based Eigen Development is showcasing its MiraPOS that reduces PCI scope and is EMV capable. Get the full details on these two solutions in this month’s Payment Tech Profile.
Social media monitoring maintains customer satisfaction across 800 locations.
Melia Hotels International renews partnership with ReviewPro.
Business and leisure hotel demand remains robust, particularly in most of the U.S. top 25 markets.
Customers can locate any one of Vino Volo's 28 boutiques, earn points to access exclusive benefits, and share wine experiences with friends.
The case for banning real-time dining photos may be a detriment to the benefits of social engagement and word-of-mouth marketing.
New solution lets hotels send targeted, relevant and timely mobile offers to guests, with the aim of to establishing brand differentiation, building loyalty and increasing revenues.
Study confirms consumers still care about value, including low prices. But restaurants can highlight their attributes — from food quality, to family recipes, to nutrition, to speed — to heighten the perception of good value.