LOYALTY & CRM

Genghis Grill Secures Unique Competitive Advantage by Knowing 1.3 Million of its Guests

9/6/2013
Paytronix technology helps Genghis Grill to leverage the benefits of its 1.3 million-member e-mail club and rewards program with a three-pronged approach. Paytronix enables the chain to use the data to drive incremental sales by not only rewarding its guests for choosing the brand, but also by delivering offers and content that are highly relevant to its guests. The program also helps strengthen the relationship with its franchisees and finally the executive team uses the customer behavior data to plan real estate purchases and forecast sales in new markets.

Breaking Out of Brick & Mortar

9/6/2013
Fast-casual dining chain Wow Bao is busting out of traditional brick-and-mortar restaurant ops to embrace multi-channel sales. The Asian-inspired eatery just celebrated its 10 millionth sale, not only out of its four Chicago-area locations, but also through pop-ups, online ordering with bicycle delivery or nationwide shipping, festivals, stadiums, and even grocers’ freezers. Geoff Alexander, EVP and managing partner, credits a willingness to embrace technology as one key piece of WowBao's growth. In an exclusive interview, Alexander shares that story with HT.

Payment Tech Profile

9/6/2013
Between the adoption of smart phones and the upcoming overhaul to U.S. credit cards (moving from magstripe to CHIP), merchants can expect to see a significant amount of innovation from POS and payment vendors. MICROS, for one, recently announced a global integration initiative with PayPal’s mobile payment options. And for tableside payment, Canada-based Eigen Development is showcasing its MiraPOS that reduces PCI scope and is EMV capable. Get the full details on these two solutions in this month’s Payment Tech Profile.
 |<  <  19 20 21 22 23 24 25 26 27 28  >  >| 

FEATURED REPORTDownload Now >

2014 Customer Engagement Technology Study

8/6/2014
Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference