LOYALTY & CRM

Genghis Grill Secures Unique Competitive Advantage by Knowing 1.3 Million of its Guests

9/6/2013
Paytronix technology helps Genghis Grill to leverage the benefits of its 1.3 million-member e-mail club and rewards program with a three-pronged approach. Paytronix enables the chain to use the data to drive incremental sales by not only rewarding its guests for choosing the brand, but also by delivering offers and content that are highly relevant to its guests. The program also helps strengthen the relationship with its franchisees and finally the executive team uses the customer behavior data to plan real estate purchases and forecast sales in new markets.
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2014 Customer Engagement Technology Study

8/6/2014
Today's consumer has become dependent on technology to communicate and the hospitality industry has found itself forced to adapt to these increasing demands for constant and customized interaction. They're accustomed to a digital lifestyle — always connected to family, friends, work, and a world full of information. For the third year, Hospitality Technology (HT) has partnered with leading Universities to produce the Customer Engagement Technology Study. Through surveying hotel and restaurant executives, HT is able to chronicle the trends associated with customer engagement technologies (CETs) — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices. The results of this research are segmented into two distinct reports for the hotel and restaurant industries. The analysis includes current installation rates (2014) and compares them to 2013 rates to show year-over-year growth. Additional insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps, how they're managing social media, and how they measure the return on their investments.

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference