Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Through global consumer surveys across a wide range of demographics, Hospitality Technology magazine and Cognizant Business Consulting have uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Sponsored.
Interconnect module enables hospitality and Quick Serve Restaurant companies to take input from Watson pertaining to customer demand influences and automatically alert the right people to take specific action based on established best practices.
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Automated database mining and CRM marketing solution delivers $300K with 25 percent open rate in new reservations for vacation rental company.
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GrillSmith Restaurants has teamed with Punchh to reward customers via referrals with a mobile rewards app.
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RSR Research's fourth Digital Gift Card Benchmark Study IDs brands that are perfecting omni-channel gifting.