LOYALTY & CRM

How Boston Pizza is Redefining Loyalty

3/4/2014
Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.

Hotels & Restaurants Dabble in Mobile Payment

3/4/2014
With consumers becoming more and more reliant on mobile technology in every aspect of their lives, customer-initiated mobile payments is a natural progression for both hotels and restaurants. In the hospitality sector adoption of costumer-initiated mobile payments remains slow but steady. Restaurants and hotels dabble in mobile wallet as they wait for technology standards in the U.S. to catch up with EMV.

The Room Rate Balancing Act

3/4/2014
Proper pricing and distribution is a daily and hourly concern for hotels. Revenue managers discuss the latest technologies they are utilizing to increase visibility and drive value to their properties.  
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2015 Lodging Technology Study

12/11/2014
HT's annual Lodging Technology Study tracks budgets, business objectives, and investment allocation trends in hotel IT. This report incorporates feedback from hoteliers to produce a comprehensive and useful set of findings, diving significantly deeper into top goals and challenges for IT teams, the role of IT leaders in business strategy and planned investments for in-room, guest-facing and property systems. Sponsored.
 

LIVE EVENTS

2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum