LOYALTY & CRM

How Boston Pizza is Redefining Loyalty

3/4/2014
Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.

Hotels & Restaurants Dabble in Mobile Payment

3/4/2014
With consumers becoming more and more reliant on mobile technology in every aspect of their lives, customer-initiated mobile payments is a natural progression for both hotels and restaurants. In the hospitality sector adoption of costumer-initiated mobile payments remains slow but steady. Restaurants and hotels dabble in mobile wallet as they wait for technology standards in the U.S. to catch up with EMV.
 |<  <  13 14 15 16 17 18 19 20 21 22  >  >| 

FEATURED REPORTDownload Now >

Labor Technology Showcase 2014

10/10/2014
This annual showcase highlights solutions that can help hotels and restaurants optimize their workforce across a variety of areas such as: onboarding, recruiting and pre-screening tools; employee training and development; performance management and assessment tools; communication tools and systems; forecasting solutions to maximize sales and reduce labor costs; scheduling systems, including mobile and web-based platforms and more. Sponsored.

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum