LOYALTY & CRM

EZYield.com Integrates With Booking.com to Provide Direct Reservation Delivery

1/28/2009
The direct connection with Booking.com provides EZYield.com clients with the ability to funnel reservations made through the Booking.com site directly into the hotel property management system (PMS) or the central reservations system (CRS), and to automatically send electronic confirmations back to Booking.com and to the guest.

Design Smarter Guest Surveys: Most Missed Loyalty Measurements

1/20/2009
Loyalty is not a linear concept. With the vast integration of research and survey technologies across customer loyalty fronts, many operators fail to take a number of variables into account when measuring guest loyalty. Learn why loyalty extends beyond the bounds of purchasing behavior and how to measure for behavioral and emotional customers.
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