LOYALTY & CRM

Popeyes Reaches 12,000 Guests thru Facebook App Pilot Test

11/12/2009
Popeyes wanted to take their social media efforts to the next level and use it as a guest relations tool to further engage current and future guests. Learn how 92 of the chain's 1,500 domestic locations were able to reach an audience of more than 12,000 people through a pilot test of Empathica's GoRecommend.

Choice Hotels adds Music Downloads to its Loyalty Rewards

11/11/2009
The latest redemption option from Choice Privileges, the rewards program from Choice Hotels International, Inc., gives its members the ability to redeem points earned from qualifying hotel stays for free music downloads.

International Hotels: Escape the Foreign Exchange Hedging Trap with Rev. Mgmt

11/10/2009
One of the largest challenges for international hotels is the effect of foreign exchange rates on profits. As explained in a new report from the Cornell Center for Hospitality Research, operational currency hedging occurs as a consequence of changes in "real" room rates and occupancy that arise from changes in relative currency values. Learn how revenue management can reduce the need for foreign exchange hedging.

Pei Wei Taps Digital Menu Boards to Cut Costs & Build Brand Awareness

11/5/2009
Pei Wei Asian Diner recently hit the market in search of a solution that would lower menu innovation barriers, while providing the brand with an in-house guest communication channel. Learn how Pei Wei €˜s162 locations are leveraging digital menu boards from NEC to meet management's needs.
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