On the loyalty battlefield, systems that once tracked guest preferences after they've gone are losing out to newer applications powered by predictive loyalty tools. Learn how hotels and restaurants are leveraging targeted offers, the power of partners, and mobile communication to boost customer traffic.
In the hotel industry, technology is often a brand differentiator and can greatly impact guest satisfaction and the likelihood for return visits. Learn which seven guestroom technologies were ranked the highest among guests from the University of Delaware's 2009 Hotel Guest Technology Study
The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why.
Intelity ICE and iGoLoic are partnering to provide hoteliers with an in-room concierge and back-end monitoring system that organizes, tracks and measures all hotel activities through an integrated infrared touch-panel PC.
The M Resort Spa Casino opens in Las Vegas and features a wide array of technology installs in its guestroom and gaming area. Handheld, mobile gaming devices and seamless wireless access are just some of the solutions.
The Goldsboro Pizza Inn is testing an online ordering program from Direct Technology Innovations with the intention of a complete rollout throughout the state of North Carolina.
Sorrel River Ranch Resort and Spa uses Maestro PMS to attract guest from around the world with its online marketing platform and on-property personalized service.
SpeedLine Solutions announces a new partnership that allows the point-of-sale provider to offer credit, debit, and gift card processing through Mercury Payment Systems.
Ernst & Young identifies the ten key trends that will shape the hospitality industry in 2009 in its most recent report. Green practices, globalization and business development are just some of the trends that make the list.
The MileStone Internet Marketing company predicts that 2009 will bring many challenges and opportunities for hotels. From blogs to video, the company outlines its online marketing predictions and recommendations.