LOYALTY & CRM

Boyd Gaming Launches B Connected Online

1/16/2009
The launch of B Connected Online gives players a one-stop place to monitor special offers, point balances, and progress toward achieving higher tier levels within Boyd Gaming's loyalty program.

Peninsula Beverly Hills Streamlines Concierge and Front Desk Practices

1/15/2009
Faced with outdated concierge and front desk practices that relied heavily on manual clerical tasks, the Peninsula Beverly Hills went in search of a solution that would allow staff to focus more of its time on guest interactions. By streamlining these time consuming tasks through the installation of a Web-based task-tracking and database solution, staff are now able to build closer relationships with guests.

MGM Grand at Foxwoods Debuts Casino Social Network

1/8/2009
Management for the MGM Grand at Foxwoods hopes to create a compelling online experience for customers with the added function of gaining valuable consumer insight, through the recent launch of its social networking platform.
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