LOYALTY & CRM

Twitter Tools to the Rescue

3/3/2010
Twitter is taking hospitality e-marketing by storm, yet this social tool is not without its challenges. Get educated on a host of specialized Twitter tools and applications that are designed to help operators to better manage and analyze their social networking efforts.

Self-Service's Future Comes into Focus

3/3/2010
According to recent reports, the hospitality self-service market is expected to experience a compound annual growth rate of 11.3%, as penetration and adoption rates improve. VDC Research identifies and analyzes the now- and near-term opportunities and threats impacting North America.

Video Analytics Reincarnated

3/3/2010
Thanks to spill over from military and government agencies, video surveillance systems in hospitality are becoming more and more sophisticated through the integration of analytic applications that turn traditional video into uber intelligence gathers.

POS: Always a Hot Topic

3/3/2010
Hot information technology topics may ebb and flow depending upon what's happening in the world of hospitality technology and customer service. But there's always one area that, no matter what, ranks at the top of the list: point of sale.

A 'Breach' in Customer Loyalty

3/3/2010
A University of Delaware study uncovers the impact of credit card breaches on service quality, guest satisfaction, future revisit intention and the likelihood of guests recommending the brand/hotel to others.

IP-Converged Networks

3/3/2010
What's the best way to create a converged wireless infrastructure? Hotels weigh the pros and cons of rip-and-replace versus reuse and recycle. At the end of the day, though, does it all come down to balancing budgets against customers' needs?

How iPizza is Done

3/3/2010
Since its official release in July 2009, Pizza Hut's revolutionary and award-winning iPhone/iPod touch application has created an innovation 'explosion' in the mobile communication front. Pizza Hut's Baron Concors, CIO; Kevin Fish, project manager; and Carlos Chavez, director of eCommerce technology dish on the winning strategy that launched its first-to-market, million-dollar food ordering application.

Can Direct Hotel Room Pricing Policy Explanations Strengthen Guest Loyalty?

3/2/2010
According to a new study from the Cornell Center for Hospitality Research, guest perceptions regarding the fairness of hotel room pricing policies is a strong element in customers' decision to return to a hotel. Learn how to improve guests' understanding of variable pricing programs without giving away any trade secrets to the competition.
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