LOYALTY & CRM

So you Want to be a CDO (or Not)?

8/8/2014
With the application of digital technologies, an executive leadership position is also emerging. The role of CDO or chief digital officer is proving to be one that's part technology, part marketing, and part business.

Convert Choice-Loving Consumers Into Loyal Guests

8/6/2014
The same digital technologies that enable freedom-of-choice can be used to build lucrative guest loyalty. NCR's Sherry Shirah, director of consumer engagement solutions, offers guidance into how the same technologies that empower consumers – mobile, social and location-based – can also help restaurants build loyalty. Sponsored.

Three Key Pieces to Data Security

8/6/2014
Privacy and security are hot issues these days, fueled by high-profile data breaches affecting companies like Target, and closer to home, Wyndham Worldwide. Hotels are seeking ways to bolster privacy policies with scanning and monitoring procedures. Technology plays a part, but can only be effective when coupled with rigorous training and transparent guest communication.

The Rise of Social Hospitality

8/6/2014
Social media offers a sprawling, picture window view into consumer opinion, and hotels and restaurants have overwhelmingly joined the discussion. Managing social channels and the vast data they provide, however, is largely a manual, time intensive process. HT research has found that many hotels and restaurants struggle to measure and manage social activity; we anticipate social reputation management (SRM) technology will become increasingly important as the industry aims to build out integrations between social content and loyalty programs. In this special feature, HT talks to hotel and restaurant operators that are using SRM — including Domino's, Shangri-La Hotels and others — to get insight into the tools that are helping them manage and mine high-value social data.
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2015 Restaurant Technology Study

3/6/2015
The 17th annual Restaurant Technology Study reveals the latest technology trends that are impacting the food service industry. The report covers a comprehensive range of topics including: technology budgets and spending allocations across a variety of projects; IT decision-making strategies; and top tech challenges. New this year, check out what made the "Top 10 Most Important Technologies" list for 2015. Sponsored.

LIVE EVENTS

2015 Hotel Technology Forum
2015 Restaurant Executive Summit