In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.
The 'digital log book in the cloud' replaces hand-written notes as a means to communicate between staff, departments and management.
Now, customers can 'stay with points,' but there are plans for the functionality to be expanded so they can 'fly with points,' 'go on excursions with points,' and a range of other options in the future.
New ET50 and ET55 tablets cater to diverse mobile strategies in hospitality, including interactive menus, concierge services and kiosk capabilities.
The goal is to increase per-stay revenue and help retain guests through enhanced guest experience.
The days of ignoring guest reviews are over; here are the Guest Intelligence basics for today's intelligent hotels.
HayMax Hotels and Hotel Sorrento increase their revenue and guest loyalty with Digital Alchemy's personalized guest email communication.
With MomentFeed, Cousins Subs substantially increased local awareness, in-store foot traffic, mobile ordering and overall restaurant sales.
Hotel RevPAR growth is expected to remain above long-run average through 2018.
A Valuepoint Networks Guest Controller is said to make efficient use of the fiber optic internet line coming into the building, while also onboarding guests to the network.