LOYALTY & CRM

Aloft Hotels' New Smart Check-In Pilot Lets Guests Bypass Front Desk

4/22/2010
Aloft's new Smart Check-In pilot program is allowing a select group of Starwood Preferred Guest members to skip the front desk at check-in and head directly to their rooms. Learn how this is providing guests with a new level of convenience, while freeing up front desk traffic.

Best Western CIO offers 'Tech Reality Check'

4/8/2010
Hospitality Technology sits down with Scott Gibson, CIO and SVP of Distribution for Best Western International, for a candid perspective on when, where and how hotels can invest for greatest returns on guest satisfaction and on their bottom-line. Plus, Gibson shares his company's near-term tech priorities; for Best Western, an optimized web site ranks high on the list.
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