LOYALTY & CRM

Design Smarter Guest Surveys: Most Missed Loyalty Measurements

1/20/2009
Loyalty is not a linear concept. With the vast integration of research and survey technologies across customer loyalty fronts, many operators fail to take a number of variables into account when measuring guest loyalty. Learn why loyalty extends beyond the bounds of purchasing behavior and how to measure for behavioral and emotional customers.

Boyd Gaming Launches B Connected Online

1/16/2009
The launch of B Connected Online gives players a one-stop place to monitor special offers, point balances, and progress toward achieving higher tier levels within Boyd Gaming's loyalty program.

Peninsula Beverly Hills Streamlines Concierge and Front Desk Practices

1/15/2009
Faced with outdated concierge and front desk practices that relied heavily on manual clerical tasks, the Peninsula Beverly Hills went in search of a solution that would allow staff to focus more of its time on guest interactions. By streamlining these time consuming tasks through the installation of a Web-based task-tracking and database solution, staff are now able to build closer relationships with guests.
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