LOYALTY & CRM

The Science Behind Margaritas' Site Selection Process

3/3/2010
As Margaritas prepared to launch the most aggressive expansion plan in its history, the company saw the need to put more science behind its site location decisions. Learn how a customer analytics company is aiding Margaritas in its efforts.

Twitter Tools to the Rescue

3/3/2010
Twitter is taking hospitality e-marketing by storm, yet this social tool is not without its challenges. Get educated on a host of specialized Twitter tools and applications that are designed to help operators to better manage and analyze their social networking efforts.

Video Analytics Reincarnated

3/3/2010
Thanks to spill over from military and government agencies, video surveillance systems in hospitality are becoming more and more sophisticated through the integration of analytic applications that turn traditional video into uber intelligence gathers.

Can Direct Hotel Room Pricing Policy Explanations Strengthen Guest Loyalty?

3/2/2010
According to a new study from the Cornell Center for Hospitality Research, guest perceptions regarding the fairness of hotel room pricing policies is a strong element in customers' decision to return to a hotel. Learn how to improve guests' understanding of variable pricing programs without giving away any trade secrets to the competition.
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