LOYALTY & CRM

Mining for Big Value in Big Data

2/12/2014
Hotel and restaurant companies are chipping away at mountains of data for quantifiable returns in profit and loyalty. The ability of technology systems to understand the volume, variety and velocity of information available has reached a fever pitch as operators seek ways to differentiate themselves, increase sales, improve efficiency and save money.

Online Ordering Goes From Great Expectations to Exceeding Them

2/12/2014
The latest capabilities of online ordering systems take the POS to a new level of functionality and profitability. Offering online ordering has become expected by modern consumers and options for doing so run the gamut from proprietary sites to third-party portals. Here HT examines the benefits and pitfalls of both.

How Hotels Can Use YouTube to Generate Bookings

2/11/2014
Full-service digital marketing and social media engagement agency Lodging Interactive says videos convey visual and emotional touch points which are present in almost every travel offering, and that is what drives bookings.
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2014 Customer Engagement Technology Study

8/6/2014
Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference