LOYALTY & CRM

How Boston Pizza is Redefining Loyalty

3/4/2014
Technology is helping Canada's number one casual dining chain shift its loyalty program from offering points to creating experiences. Boston Pizza recently completed an extensive assessment that revealed marketing dollars could be better allocated. A sophisticated technology infrastructure will be central to the company's new strategy. Alex Green, vice president of marketing, shares Boston Pizza's new plans for loyalty, the research findings that sparked the company's transformation, and what it's like for a marketing executive to jump head-first into technology strategy.

Hotels & Restaurants Dabble in Mobile Payment

3/4/2014
With consumers becoming more and more reliant on mobile technology in every aspect of their lives, customer-initiated mobile payments is a natural progression for both hotels and restaurants. In the hospitality sector adoption of costumer-initiated mobile payments remains slow but steady. Restaurants and hotels dabble in mobile wallet as they wait for technology standards in the U.S. to catch up with EMV.

The Room Rate Balancing Act

3/4/2014
Proper pricing and distribution is a daily and hourly concern for hotels. Revenue managers discuss the latest technologies they are utilizing to increase visibility and drive value to their properties.  
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2014 Customer Engagement Technology Study

8/6/2014
Today's consumer has become dependent on technology to communicate and the hospitality industry has found itself forced to adapt to these increasing demands for constant and customized interaction. They're accustomed to a digital lifestyle — always connected to family, friends, work, and a world full of information. For the third year, Hospitality Technology (HT) has partnered with leading Universities to produce the Customer Engagement Technology Study. Through surveying hotel and restaurant executives, HT is able to chronicle the trends associated with customer engagement technologies (CETs) — including installation rates and the nuances of their use — to help hospitality providers make smart technology choices. The results of this research are segmented into two distinct reports for the hotel and restaurant industries. The analysis includes current installation rates (2014) and compares them to 2013 rates to show year-over-year growth. Additional insights include: implementation plans for 2015; contextual details on CETs, for example, what features are available on their mobile websites and mobile apps, how they're managing social media, and how they measure the return on their investments.

LIVE EVENTS

2014 Restaurant Executive Summit
2015 Multi-Unit Restaurant Technology Conference