LOYALTY & CRM

So you Want to be a CDO (or Not)?

8/8/2014
With the application of digital technologies, an executive leadership position is also emerging. The role of CDO or chief digital officer is proving to be one that's part technology, part marketing, and part business.

Convert Choice-Loving Consumers Into Loyal Guests

8/6/2014
The same digital technologies that enable freedom-of-choice can be used to build lucrative guest loyalty. NCR's Sherry Shirah, director of consumer engagement solutions, offers guidance into how the same technologies that empower consumers – mobile, social and location-based – can also help restaurants build loyalty. Sponsored.

Three Key Pieces to Data Security

8/6/2014
Privacy and security are hot issues these days, fueled by high-profile data breaches affecting companies like Target, and closer to home, Wyndham Worldwide. Hotels are seeking ways to bolster privacy policies with scanning and monitoring procedures. Technology plays a part, but can only be effective when coupled with rigorous training and transparent guest communication.
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FEATURED REPORTDownload Now >

2015 Lodging Technology Study

12/11/2014
HT's annual Lodging Technology Study tracks budgets, business objectives, and investment allocation trends in hotel IT. This report incorporates feedback from hoteliers to produce a comprehensive and useful set of findings, diving significantly deeper into top goals and challenges for IT teams, the role of IT leaders in business strategy and planned investments for in-room, guest-facing and property systems. Sponsored.
 

LIVE EVENTS

2015 Multi-Unit Restaurant Technology Conference
2015 Hotel Technology Forum