Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.
The proliferation of technology in American culture within the last decade caused the hospitality industry to have a bit of a technology identity crisis. But as the industry gains back its footing in the new landscape, it is finding new and more creative ways to leverage technology and create experiences unique to the hospitality industry. It is also going back to its roots and finding ways to be seen as a marketplace for technological innovation by implementing technology that few if any customers will possess or experience.
A streamlined connection process makes it easier for Starwood guests to connect to the Internet at high-speeds while also creating a valuable in-room marketing touch point.
$25 million renovation updates presidential suites, leverages partnership with Microsoft
Touchscreen phones integrate with Renaissance Montgomery POS, PMS; guests can book reservations, check stocks and weather, view city maps and more
Hilton is using interactive touch-screen televisions to give guests access to information at any time that ordinarily might require interaction with a conference manager or concierge. Hilton indicates that this is both an opportunity to serve its customers as well as a chance to give them a peek at technology of the future - much as hotels did when they first offered air conditioning or remotes in rooms.
Accor North America announces first Motel 6 prototype in 12 years; new design focuses on style, in-room technologies
For years, hotel operators have taken comfort in the fact that their boxy old rear-projection televisions (the ones tucked inside the armoire) would last at least five to seven years. If one broke, they simply swapped it out for an inexpensive newer model. Not anymore.
Fourth annual conference highlights cooperation, collaboration by industry groups and vendors toward open standards.
Roomlinx solution puts movies, DVR capabilities, music, shopping, business productivity tools, PC and Web games, and more in the guest hands