How to Build Value-Driven Loyalty

Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.
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Tips to Avoid Data Paralysis

Effective use of reporting tools is key to making better business
decisions. Spartan Computer Services shares how-to insights. Spartan Computer Services' web developer, Jennifer Fink and account manager Charlotte Reid, discuss the wealth of business potential that comes from fully utilizing reporting systems including making better business decisions and improving day-to-day operations. Sponsored.
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Convert Choice-Loving Consumers Into Loyal Guests

The same digital technologies that enable freedom-of-choice can be used to build lucrative guest loyalty. NCR's Sherry Shirah, director of consumer engagement solutions, offers guidance into how the same technologies that empower consumers – mobile, social and location-based – can also help restaurants build loyalty. Sponsored.
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Guest-tek to Focus on Service & Support Following iBahn Buyout

In March of 2014, Calgary, Guest-tek finalized its acquisition of major rival, iBAHN for $13M. For nearly two decades the companies competed as providers of network technology and interactive solutions for the global hospitality industry. With the acquisition, Guest-tek has effectively doubled in size and its customer base to more than 3,500 hotels in 85 countries. As the acquisition proceeds, HT talks to Arnon Levy, CEO of Guest-tek, about how the company will manage merging operations, and what products and services hoteliers can expect.
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CMOs Occupy a Seat at Tech Buying Table

In business there is now a clear realization that customer engagement,loyalty and innovation are intertwined and Influence over technology spending is transitioning rapidly from the CIO to the CMO. Dean Houden, CMO for TASK, talks about the role that marketing executives are playing in IT decisions. (Sponsored)
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2016 Multi-Unit Restaurant Technology Conference
2016 Hotel Technology Forum