CMOs Occupy a Seat at Tech Buying Table

In business there is now a clear realization that customer engagement,loyalty and innovation are intertwined and Influence over technology spending is transitioning rapidly from the CIO to the CMO. TASK Retail Technology, reports that in discussions with its customers, the CMO is now at the table and the focus is on, guest experience, customer channels, and gaining greater insight into behavior through real-time data, business intelligence and analytics. Dean Houden, CMO for TASK, talks about the role that marketing executives are playing in IT decisions. (Sponsored)