Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.
Effective use of reporting tools is key to making better business
decisions. Spartan Computer Services shares how-to insights. Spartan Computer Services' web developer, Jennifer Fink and account manager Charlotte Reid, discuss the wealth of business potential that comes from fully utilizing reporting systems including making better business decisions and improving day-to-day operations. Sponsored.