OPINIONS

Editor's Note

Loyalty Through a Mobile Device

10/10/2014
Hotels and restaurants are both looking for ways to truly connect and engage in meaningful ways with guests. Rewarding loyal consumers doesn't come without cost, however, and for that reason it's critical to reward the right population.   
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Executive Insights

How to Build Value-Driven Loyalty

10/10/2014
Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.
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Tips to Avoid Data Paralysis

9/5/2014
Effective use of reporting tools is key to making better business
decisions. Spartan Computer Services shares how-to insights. Spartan Computer Services' web developer, Jennifer Fink and account manager Charlotte Reid, discuss the wealth of business potential that comes from fully utilizing reporting systems including making better business decisions and improving day-to-day operations. Sponsored.
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Vantage Point

Reaping Rewards of Shared Services

12/11/2014
Michael Cullen, SVP, shared services for Marriott Business Services reveals how a shared service model can help hospitality move past implementation challenges, driving efficiencies and improving outcomes.
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