MURTEC® University offers four concurrent sessions. All sessions will be offered twice, per the schedule below. Due to limited seating, advanced sign-up is advised.
• 2:00 – 3:30p: University Sessions Round 1
• 3:30 – 4:00p: 30-minute Networking Break
• 4:00 – 5:30p: University Sessions Round 2
SESSION 1: Payment Security Intensive: EMV, P2PE & More
1) Brad Mattocks, Sr. Director, Enterprise Architecture & IT Infrastructure, The Cheesecake Factory
2) Bob Surbeck, Director, Restaurant Systems, The Cheesecake Factory
The terms EMV, end-to-end encryption (E2EE), and point-to-point encryption (P2PE) are becoming common place terms in the restaurant world, and are often used interchangeably. In this session, executives from Cheesecake Factory, Brad Mattocks and Bob Surbeck, will help attendees prepare for the October 2015 EMV migration deadline, and educate them on how EMV will — and will not — impact security at their organizations. They’ll decipher the key terms, explain “liability shift,” and discuss what changes do you need to make to your infrastructure to prepare. They’ll also share insight into how you can further secure your payment environment through technologies such as tokenization and P2PE. These topics and more will be discussed.
SESSION 2: How to Build and Use an Accessible Data Warehouse
Scott Scherer, CIO, Jersey Mike's Franchise Systems
You’ve got a million pieces of data from multiple systems, and you need to figure out how to bring them into one place, and turn them into something that’s actionable. If this sounds like you, don’t miss this MURTEC University session. Jersey Mikes’ CIO Scott Scherer will walk participants through a roadmap that includes: how to build an accessible data warehouse, how to work with disparate vendors, and the role of cloud computing in a solution. He’ll then cover how to make use of that data once you have it, with examples for operations, marketing and more.
SESSION 3: Rethink Mobile: How to Change From Solutions-Frenzy to Mobile-First
Jonathan Stark, President, Jonathan Stark Consulting
You’re under pressure to deliver a mobile app, add mobility to the in-restaurant experience, and create an MDM program for staff. Resources are limited and it’s difficult to choose between new solutions. What do you do? Retail mobile strategist Jonathan Stark believes you stop, drop (that mobile device), and change the way your business is approaching mobile technology. Stark is a mobile evangelist, but he believes many organizations are going about it wrong. Those that take an app-centric or solutions-first mentality are destined to end up with silos, poor integration and outdated systems. Stark will arm you with the insight you need to help your brand see through a mobile-first lens. This approach requires IT teams to own their mobile development rather than outsource it, or at least partner with the right solution providers; but it also creates a compelling opportunity for IT leaders to influence their organizations’ relevance to today’s consumers. You’ll learn: which capabilities you should be built in-house vs outsourced; the one key feature you should be demanding from all of your solution providers; and how to lay the groundwork for an architecture that will serve you well today and in the future. Even those with limited resources will learn how to bootstrap their way into a holistic mobile enterprise.
SESSION 4: The IT Leader’s Guide: How to Map Your Brand’s Social Media Network
Marc A. Smith, Director, Social Media Research Foundation
Social media matters - it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand's message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and to competitors’ brands). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps. Participants will have an opportunity to map their own brand on social media using the free and open NodeXL (http://nodexl.codeplex.com) tool.*
* PARTICIPANT NOTE: Bring a Windows laptop running a recent copy of Office to participate in the exercise!