2014 Multi-Unit Restaurant Technology Conference


Tuesday, March 18, 2014
  • 10:00a - 8:00p
  • Registration Open
  • 12:30 - 5:30p
  • GOLF
  • 2:00 - 5:15p
  • MURTEC® UNIVERSITY: Small Sessions. Big Results

    New this year, MURTEC University was created in response to attendee interest in small-group teaching sessions. Sessions will be led by topic experts who will provide detailed "how-to" guidance, best practices, and implementation tips around using specific types of technology. Attendees can expect great peer-to-peer sharing and actionable takeaways. These sessions are open to restaurant operators only and run 90 minutes. Sessions will be offered at 2 p.m., and repeated again at 3:45. Space is limited. Registered MURTEC attendees will be given an opportunity to sign up in advance, and sessions will be filled on a first-come, first-serve basis.

    FIRST ROUND:        2:00 - 3:30 p.m.
    SECOND ROUND:  3:45 - 5:15 p.m.
    SESSION 1:
    How to Go Mobile! Roadmap to Rolling out Guest and Enterprise Mobile Solutions
    Leader: Brian Pearson, CIO, Stacked Restaurants

    Ready to roll out mobile, but need help getting started? "How to Go Mobile" will cover a variety of topics for adding both guest- and enterprise-facing mobile solutions. The session is led by Brian Pearson, CIO for Stacked Restaurants, a pioneer for leveraging mobile devices for ordering, payment, and staff use. From app development to mobile device management, this session is ideal for restaurant IT executives who are looking to build out a pilot environment. Content will cover:

    * Apps for guests and for enterprise use;
    * Mobile development: in-house vs. contractor based;
    * Data discovery: what you need to know, and how to access it;
    * The Web layer of apps;
    * Deployment and device management;
    * Power and enclosures.

    SESSION 2:
    Getting Started with Cloud Migration: Data Storage & Email
    Leader: James Lux, Vice President of Information Technology, Boloco

    Cloud-based systems are widely recognized for their financial and security benefits. Two of the best places to start building a cloud-based infrastructure are data storage and email. This MURTEC University session will offer a detailed primer for creating and managing these two business-critical functions in a cloud environment. Led by Jim Lux, VP of IT for Boloco and adjunct instructor at Northeastern University, this session will cover:

    * An overview of the differences between public and private cloud;
    * Weighing options of major cloud providers, including Amazon and Google;
    * Detailed, step-by-step process for migrating files/data storage to the cloud;
    * How-to for migrating corporate email to the cloud;
    * Tips for managing cloud-based infrastructure on an ongoing basis.

    SESSION 3:
    Moving to Cloud-Based POS
    Leader: John Laporte, Vice President, Information Technology, El Pollo Loco Inc.

    This MURTEC University session explores scenarios in cloud-based point of sale software for restaurant operators who are considering making the switch. Led by John Laporte, VP of IT for El Pollo Loco, the session will offer best practices for choosing and managing a cloud-based POS system. Content highlights will include:

    * Determining if cloud-based POS is right for your environment;
    * How to evaluate different cloud-based POS solutions;
    * How to build a cloud-based POS into the technology roadmap;
    * Best practices for the migration;
    * How to manage cloud POS over the long term;
    * Managing concerns and the communication process.

    SESSION 4:
    Got Data?! Utilizing SQL Reporting Services
    Leader: Ted Stathakis, Director of Software Applications, Del Taco Restaurants

    Got data but no time or budget for an involved and expensive BI solution? Break out the tools you already own and start using the data you have to provide insights into the business. SQL Server Reporting Services is an often overlooked, underappreciated and relatively easy to use component of Microsoft's SQL Server solution. This session will be led by Ted Stathakis, Director of Software Applications for Del Taco, who has been using and developing Reporting Services solutions since its release a decade ago. Class format will combine a conversation about using Reporting Services with solution examples, demonstrations, best practices and tips & tricks. This session is targeted for the BI professional but equally well suited to anyone looking to expand their reporting collection. Content will cover:

    * SQL Reporting Services Overview (session will focus on version 2008 R2)
    * Source Data Options
    * Report Creation, Presentation and Automation
    * Database considerations for performance
    * Designing reports for the target audience
    * Using other MS Office suite tools like Excel and PowerPivot
    * Best Practices, Tips and Tricks
  • 7:00 - 8:00p
    • Exhibit Hall Open
    • Welcome Cocktail Reception in Exhibit Hall & New Vendor Showcase
Wednesday, March 19, 2014
  • 8:00a - 6:45p
  • Registration Open
  • 8:00 - 9:00a
    • Exhibit Hall Open
    • Networking Breakfast in Exhibit Hall
    • New Vendor Showcase (open all day until 7p)
  • 9:00 - 9:05a
  • MURTEC® Opening Comments
    Lenore O'Meara, Publisher, Hospitality Technology
  • 9:05 - 9:55a
  • Opening Keynote Address
    Restaurants 3.0: A Global Futurist's Take on Consumer Trends, Food Service and Innovation

    Keynote Speaker: Jim Carroll, Author; Innovation & Trends Expert, jimcarroll.com

    A decade has passed since O’Reilly Media coined the term Web 2.0 to identify the shift in online content from static to consumer-generated. For restaurants, the next evolution to 3.0 (or whatever it will be called) could mean the difference between a location-based search for the closest coffee shop, versus a customer saying to their mobile device, “Order me a large iced latte.” Location found, order sent, payment confirmed, pick- up in five minutes. In this opening keynote address, join leading global futurist Jim Carroll on an exploration of Restaurants 3.0. Carroll has well over 20 years of experience in studying what makes companies relentlessly creative, and how they ride critical trends in order to achieve success. At MURTEC 2014, he tackles the future of food service, covering everything from consumer expectations, to changes in e-commerce, to greater innovation trends, and more.
  • 9:55 - 10:05a
  • Editorial Welcome Comments
    Abigail Lorden, Editor-in-Chief, Hospitality Technology
  • 10:05 - 11:00a
  • Networking Coffee Break in Exhibit Hall & New Vendor Showcase

  • 11:00 - 11:50a
  • General Session #1
    Facebook's Next Frontier for Foodservice

    1) Steve Governale, Group Director, Restaurants, Facebook
    2) Raj Talwar, Client Partner, Restaurants, Facebook

    Ten years after its launch, Facebook has rewritten the code for staying connected. What started as a social networking website has since become a ubiquitous platform for both personal interactions and consumer engagement. In this must-see session, executives from Facebook's restaurant vertical talk exclusively to MURTEC attendees about the future of social commerce and mobility. Get insights into what's next for this groundbreaking platform, and learn how restaurant companies can optimize their use of Facebook for consumer engagement.
  • 11:55a - 1:30p
  • Networking Luncheon with Topic Tables
  • 1:30 - 2:20p
  • Concurrent Sessions / Set #1
    HT's 2014 Restaurant Tech Study: Results & Analysis
    1) Abigail A. Lorden, Editor-in-Chief, Hospitality Technology
    2) Gaurav Pant, Sr. Vice President, Research, EKN

    Get highlights and new analysis from Hospitality Technology’s 2014 Restaurant Technology Study. Topics include IT budgets, strategic planning benchmarks, and investment priorities for a variety of technology areas, including mobile, POS, back-office, e-commerce, and more.

    Connectivity in Your Restaurant

    Speaker: Tom Gergets, Sr. Director, Global Infrastructure Services, McDonald's Corporation

    From networking your kitchen systems, to providing customer connectivity, in-restaurant Wi-Fi is becoming a growing concern for restaurant executives. Adding Wi-Fi for guests brings a service element, but could also open the door to security concerns. This session looks at trends in connectivity, including balancing business needs with customer expectations, cost and security considerations, and strategies for future-proofing the network.

  • 2:25 - 3:15p
  • Concurrent Sessions / Set #2
    Ask the Experts: Industry Consultants Answer Your Questions
    Moderator: Dorothy Creamer, Managing Editor, Hospitality Technology
    1) Todd Ablowitz, President, Double Diamond Group LLC
    2) Jason Lambiris, CEO, Apex Digital Solutions Inc.
    3) Fred LeFranc, CEO & Founding Partner, Results Thru Strategy

    You’ve got questions, they’ve got answers. In a new installment at MURTEC 2014, a panel of top-notch consultants will take questions and offer advice on restaurant technology. From POS integration tips, to business strategy, to payment and security technologies, bring your business challenges and questions to our panel. Audience interaction is encouraged! If you don’t have questions, feel free to listen in and learn!

    Converged Infrastructure: The Path to Risk Reduction, Increased Uptime and Layered Security
    Speaker: Chris Andrews, Vice President of IT, On the Border Mexican Grill & Cantina

    A converged infrastructure can allow restaurants to operate their back-of-house applications and networking functions in a secure, cost-effective and centrally managed platform. In this session, Chris Andrews, the VP of IT from On the Border, will present a scenario for building and running a private cloud for critical restaurant functions. The session will cover: BOH functions that can be virtualized today; how to protect the network to provide for business-critical functions; mitigating any risk to operations, credit card transactions or the guest experience; and more.

  • 3:15 - 4:10p
    • Networking Coffee Break in Exhibit Hall & New Vendor Showcase
    • Editorial Advisory Board Meeting (private)
  • 4:10 - 5:30p
  • Concurrent Workshops / Operators Only

    MURTEC’s workshops give attendees a format for roundtable group discussions with peers. Workshops are broken out by industry segment — QSR, fast casual or full service restaurants — so participants can discuss top-of-mind issues that are most important to their unique businesses. Each workshop will tackle such hot-button topics as security, POS trends, mobile strategies, and more.

    Workshop #1
    Interactive Roundtable for Quick-Service Restaurants
    1) Ryles Dodd, Sr. Director, Restaurant Solutions, Arby's Restaurant Corp.
    2) Ginese Smith, Director of Information Technology, Checkers Drive-In Restaurants Inc.

    This workshop will offer a platform for attendees in QSR restaurants to discuss top-of-mind issues that are most important to their unique businesses. Each workshop will tackle such hot-button topics as security, POS trends, mobile strategies, and more.

    Workshop #2
    Interactive Roundtable for Fast Casual Restaurants

    1) Jeffery Kent, Chief Information Officer, Fiesta Restaurant Group Inc.
    2) David Lehn, Vice President of IT, Noodles & Company

    This workshop will offer a platform for attendees in Fast Casual restaurants to discuss top-of-mind issues that are most important to their unique businesses. Each workshop will tackle such hot-button topics as security, POS trends, mobile strategies, and more.

    Workshop #3
    Interactive Roundtable for Full Service Restaurants
    1) Steve Brooks, Director of IT and Purchasing, Tumbleweed Tex Mex Grill & Margarita Bar
    2) Chris Demery, GVP, IT Strategy, Applications & International IT, Bloomin' Brands Inc.

    This workshop will offer a platform for attendees in Full Service restaurants to discuss top-of-mind issues that are most important to their unique businesses. Each workshop will tackle such hot-button topics as security, POS trends, mobile strategies, and more.

  • 5:30p
  • Cocktail Reception begins in New Vendor Showcase
  • 5:45 - 7:00p
  • Cocktail Reception continues in New Vendor Showcase & Exhibit Hall
  • After 7:00p
  • Sponsor Dinners
Thursday, March 20, 2014
  • 8:00a - 12:15p
  • Registration Open
  • 8:00 - 8:45a
    • Networking Breakfast in Exhibit Hall
    • New Vendor Showcase (Open until 10:25a)
  • 8:45 - 8:55a
  • Day Two Editorial Opening Comments
    Abigail Lorden, Editor-in-Chief, Hospitality Technology
  • 8:55 - 9:45a
  • Day Two Keynote
    Restaurant Thought Leaders on Navigating Disruptive Innovation

    Moderator: Marcus Wasdin, CIO, Church's Chicken 

    1) Mingo Lee, CEO, Wahoo's Fish Taco
    2) Doug Reifschneider, Vice President of Marketing, Firehouse Subs
    3) Joe Uhl, Chief Operating Officer, FSC Franchise Co. LLC

    Technology advancements are creating disruptive innovation in all aspects of food service operations. Social commerce, digital marketing, mobile-enabled staff, cloud-based software, unprecedented amounts of data - restaurants are faced with evaluating and prioritizing an overwhelming amount of new opportunities and business goals. Technology is a core component of many of these projects, but managing the massive operational shift requires collaboration across all aspects of the business: marketing, IT, operations, and executive leadership. This keynote session brings together a panel of restaurant leaders to discuss how the industry can manage through this period of disruptive innovation to develop new operational procedures, prioritize and invest in the right solutions, and drive profits and growth.

  • 9:45 - 10:25a
    • Exhibit Hall Open
    • Networking Coffee Break in Exhibit Hall & New Vendor Showcase
  • 10:25 - 11:15a
  • General Session #2
    Loyalty 3.0: Looking Back to Fast Forward
    Speaker: Alex Green, Vice President of Marketing, Boston Pizza International

    The allure of new technology and the rapid proliferation of 'earn and burn' loyalty schemes can confuse brands, marketers and IT professionals as to where the real opportunities lie and how new technology should be leveraged to capitalize on them. While technology enables and improves a brand's ability to both understand and connect with individual consumers, it does not change the fundamental drivers of value in the minds of the guest. In this session, Alexander Green, VP of Marketing for Boston Pizza, will share how the 50-year-old Canadian company returned to its roots to assess and evolve its marketing strategy, and is developing a digital engagement platform to drive growth.

    Session Highlights:
    * Retail and foodservice digital and loyalty trends with a specific focus on insights around guest loyalty;
    * Guiding principles to help restaurant companies navigate investments into social, digital and CRM initiatives and the new loyalty framework;
    * Boston Pizza's strategy to strengthen loyalty whle driving improved efficiency, effectiveness and ROI in its marketing investments;
    * The marketing and IT partnership required to build successful brands in today's digitally driven culture.

  • 11:20a - 12:10p
  • Closing General Session
    POS Super Session
    Moderator: Chris Incorvati, Director, Cafe Technology, Au Bon Pain

    1) Marcin Kedzierski, IT Director, Genghis Grill Franchise Concepts LP
    2) Bob Larimer, Vice President of Information Systems, Boddie-Noell Enterprises Inc.
    3) Curtis Stalnaker, Director of IT, Godfather's Pizza Inc.

    In this panel, a cross-section of restaurant executives discusses hot topics impacting POS technology, including integration, cloud-based POS, mobile POS strategies and more.

  • 12:10 - 12:15p
  • MURTEC Closing Comments
    Lenore O'Meara, Publisher, Hospitality Technology